Gone are the days when you had to personally search for hotel names and holiday destinations on a computer screen by surfing the net. Now Zumata chatbot is all set to make your surfing experience easier, prompter and seamless. Recently, the joint venture between DMI Company and Zumata (the premiere Artificial Intelligence (AI) online hotel directory) has made the internet surfing a lot easier for the users looking for comfortable accommodation at some of the world’s finest hotels. Users can also book their holiday destinations using this Zumata chatbot giving simple commands.
Zumata uses the highly advanced IBM Watson’s artificial intelligence technology option to improve customers’ hotel search option in a personalized manner. Customers can now easily initiate a chat with Zumata AI on facebook messenger like a normal human agent – but actually, Zumata is a well-programmed AI agent. Zumata is the first of its kind DMI’s chatbot enterprise solutions that are expected to revolutionize the chatting method in the next few years.
“Zumata’s goal is to provide our travel vendor partners with the tools they need to improve their customer’s experience and in turn improve their own conversions. Our collaboration with DMI showcases a practical example of how our artificial intelligence-enhanced hotel offering can be easily integrated into Facebook Messenger or any other chat or messaging applications”, stated Josh Ziegler, CEO of Zumata a few days ago.
Zigler also disclosed the aim of the company that is to facilitate the process of online hotel surfing using Zumata app at any time of the day or night. Currently, Zumata is the world’s only hotel distribution company that is using the big data and IBM Watson technologies for customer’s convenience.
It meticulously presents the relevant data to consumers directly inside a facebook messenger box. It uses advanced technology and multiple languages support for the convenience of its multilingual customers scattered across the world. Zumata has a consolidated global data of around 5 lakh hotels located at various places.
The company believes in optimizing customer conversions by offering them accurate data as per the requirement. Zumata was founded in 2010 and is now headquartered in Singapore, Asia. Zumata is targeting the use of sophisticated technology to understand the customer’s preferences using their own native language depending upon the linguistic proficiency of the user. It facilitates him or her to chat freely with the live and online AI agent representing Zumata in the facebook messenger regarding the availability of the rooms, prices and other important information. It prevents a lot of time of the customers which could have otherwise gone wasted standing in telephone queues.
No doubt, customers seriously don’t like to stand in a queue in IVR system. It kills lots of time and a bit complicated process too. Customers want direct one to one live communication with a company representative. Zumata’s live chat system certainly enhances the quality of customer serving experience with its fastest response straight into the customer’s facebook inbox in no time. Zumata offers succinct, to the point and accurate information that a customer wants to know.
After a spectacular opening on Day 1, SATTE 2017 begins on day 2 with the same enthusiastic audience. I made it on time for this event today, with a new pair of formal shoes, and a better planning strategy. The first panel discussion taking place today is on niche and experiential tourism.
Here are the key takeaways:
Experiential travel is a multi billion dollar market. In US alone there are 67000 businesses in the experiential travel sector.
Cruise wedding is emerging as a new trend in India.
Tourism has grown in Kerala due to traditional ayurveda
Innovative tourism practices such as floating cottages have been successful in attracting tourists at locations such as Kerala.
There is a need to push the inclusion of Ayurvedic treatments in travel insurance plans to promote Ayurvedic medication on a global scale.
Service acts as the key differentiation for travel sector propositions.
Indian tourism needs to be promoted often, and on a larger scale for better inbound tourism.
That’s all I have in store for today.
SATTE 2017 is a great platform for B2B marketing, and I highly recommend that travel operators must attend this event for optimum business leads and collaborations.
SATTE, which is a renowned South Asian travel show began today at Pragati Maidan in New Delhi. Tourism and travel operators from different parts of the world are participating in the 3 day long travel conference. The conference started on an initial discussion on sustainable tourism. Unfortunately, I missed this address. Why? Because I had fallen due to high heels on the road on my way to the conference. With major cab operators such as Uber and Ola on strike, I had limited options – take a metro or an auto. I decided to hire an auto. The reason was simple. I wanted to avoid climbing staircase with high heels, and then the hassle of boarding a metro. I managed to reach the exhibition area at 11:30 am. But an entire hour was lost in trying to locate a first aid booth in the conference. Right from exhibition desk to the ambulance outside Hall No. 11, everyone guided me with directions for a first aid booth. But sadly, I did not get any first aid. Fortunately, my wounds are not large enough, and I could manage without a first aid. God forbid, if someone has a serious emergency, what will happen? I expected the ambulance team to at least be loaded with medicines and expertise to assist me with my wounds. Such an experience highlights the lacunae in emergency and disaster management that still exist in such events organized in India.
I then headed to Hall 8 where a panel discussion on “Make in India and Tourism” was taking place. The discussion began with the evolution of tourism in India and the key pillars that form the basis of tourism. I am sharing some valuable insights from the session here.
India’s share in the global tourism sector is less than 1%. India’s domestic tourism sector on the other hand is comparatively stronger with billions of tourists that form its base.
In order to push growth in tourism sector, a radical shift is needed to create new demand through measures such as mega-tourism zones. GST also holds importance for Indian tourism sector.
The sector recommends direct tax incentives to holiday in India.
Tourism has not been defined in Indian constitution and it is recommended that this is done.
80% of the tourism takes place within 3 hours distance from India.
If holiday in India is taken forward as s strategy, tourism sector contribution to Indian economy will be 4.5% (currently at 2%) and its employment rate will be 11% (currently 5%).
It is interesting to know that first ever tourism conference was held in Kashmir in India. Kashmir has been experimenting with various technologies to push tourism in the state. Tulip gardens of Kashmir have also been instrumental in promoting tourism in the region. There is revival of Bollywood movie production in Kashmir which is likely to promote tourism of the state. The state invites regional as well as international movie makers to promote the region.
Gir National Park is an attractive tourist destination for Gujarat and India, with the population of Asiatic Lions being rejuvenated in the wild life sanctuary adding special relevance to the place. Saurashtra region and its people need special mention to thank them for their efforts in conserving wildlife in the region. Migratory bird lovers must visit Saurashtra to observe nature at its best.
There is a need to create new tourist destinations to promote India as a tourist destination.
I will continue updating this blog post and post several others, while I cover the three day event.