Mobiistar enters India with Selfie Camera Smartphone Segment

Mobiistar, a Vietnamese smartphone brand is set to enter the Indian market in 2018. The  company was founded by Carl Ngo in the year 2009 with the vision to “Enjoy More” with reference to a superior user experience. Mobiistar promises to deliver uncompromised and affordable user experience to Indian customers. The brand has adopted psychographic segmentation to target selfie loving consumers who want to get the maximum from their self-clicked pictures. Mobiistar is headed by Carl Ngo (Global CEO & Cofounder) with its Indian headquarters in Noida (Uttar Pradesh).

Source: Mobiistar.in

Brand Name Mobiistar
Home Country Vietnam
Global Headquarters

Corporate Address

India

Tower B, 5th Floor, A-8A, Knowledge Boulevard, Sector – 62, Noida, Gautam Buddha Nagar, Uttar Pradesh

Website http://www.mobiistar.vn
Indian Website http://www.mobiistar.in/
Toll Free Number 1800-108-5599
CEO Mr. Carl Ngo
Employee Strength 50

Some of the direct competitors for Mobiistar phones include Chinese brands such as  Oppo, Vivo, and Xiaomi. Mobiistar has chosen India as its global headquarters to run operations in other countries. Factors such as India’s rising middle class income, economic growth and favorable political climate have played a crucial role in this decision. Mobiistar has tied up with V-Sun Technologies to locally manufacture handsets. The Haryana based company has already started its trial production with Mobiistar. Mobiistar is expected to launch its first handsets exclusively online in the price range of INR 6,000 – INR 10,000. Mobiistar plans to have 850 service outlets for its mobile phone on the first day of its launch followed by up to 1000 outlets within the next three months.

As a part of its marketing promotions strategy, Mobiistar plans to copy Xiaomi by focusing on social media marketing and digital channels. Starting with the current workforce of 50, the brand is expected to hire 200 employees in the upcoming months.

Consumer Segmentation Psychographic Segmentation – Selfie Phone Consumers
Product Strategy Selfie camera phones assembled locally in India
Pricing Strategy Penetration Pricing INR 6000-INR 10000
Promotions Strategy Online – Social media and digital
Place (Distribution) Strategy Online in the initial phase

Whether Mobiistar makes a mark in the Indian smartphone market already flooded with Chinese phone brands, time will tell.

In 2038 Your Brain May Be Directly Connected to Wifi

Image source: Getty images

Eric Leuthardt, a professional surgeon believes that soon doctors will be able to insert electrodes into human brains to facilitate its direct conversation with computers. The 44-year-old scientist and brain surgeon is working as a neurosurgeon at Washington University in the United States. He has two published novels to his credit alongside a famous play focusing on the society’s metamorphosis.

In his recent play REDDEVIL, around 90% of people will undergo hardware implant into their brains to facilitate a seamless connectivity between humans and robots (computers). It will become successful after experiencing a lot of sensory experiences. He openly confessed that he cut people open for experiments and surgeries or treatment. It’s not that much difficult for him.

He believes by the next 10 to 20 years, humans brains will be able to work seamlessly with computers through internal wifi system. Last year, Elon Musk launched Neuralink and SpaceX aiming to create equipment for mind-machine synchronization. Leuthardt is also exploring similar opportunities within his capacity as a brain surgeon.

However, these research studies are only at their initial stage now. A lot of more experiments and studies are needed to accomplish the dream of connecting brain to computer via wifi. Facilitating communication process between machines to human brain is literally unimaginable but credit goes to scientists who are working round the clock on this particular subject. Leuthardt believes that 20-year time frame is enough to bring imagination into reality. 

The debate and practical scientific experiment on brain-computer interfaces began in 1980, when an engineer Georgopoulos of Johns Hopkins, largely stressed upon this sensitive topic. He observed neurons in the higher-level processing areas of the motor cortex that fired prior to specific kinds of movement—such as a flick of the wrist to the right, or a downward thrust with the arm.

Eric Leuthardt has found considerable skeptics too. They feel that electrodes would yield enough information to control a prosthetic. For further research, Leuthardt found that his patients demonstrated capacity to moving a virtual spaceship right and left by thinking. Currently, Leuthardt is conducting his study and research on 12 bedridden epilepsy patients at a hospital in the US. He guided these patients to speak loudly the words like bet, bat, beat and etc visually on computer screen for seamless identification of incoming sensory signals in the brain.

The software used for this project works on patter recognition algorithms. One electrode produces around 1000 readings each second. When smaller is the population of neurons in comparison to electrode, better will be the chance for detecting meaningful patterns. Leuthardt has also floated a company NeuroLutions to smoothen out his experiment on devices that link mind and machine and help people in the coming days.

It could be highly beneficial for stroke patients who can now communicate with the world using brain-computer connectivity link. The device basically consists of brain-monitoring electrodes that sit on the scalp and are attached to an arm orthosis. It can actually help a patient regain independent control over the limb, faster and in an efficacious manner. The device can be used sans any brain surgery. At present, around 700,000 stroke patients are in the US, such device could be of massive benefit to them.

References:

https://www.technologyreview.com/s/609232/the-surgeon-who-wants-to-connect-you-to-the-internet-with-a-brain-implant/

The Future of Portable Housing

Those wondering what portable housing actually means, imagine a house that you can move around in without any hassle of building one again to a place where you move. Isn’t that amazing?

Portable housing can be fun | Credits: http://www.complex.com

We all experience that feeling when we just wish to move away to a place far away from where we reside. Most of the times we suppress that feeling for lack of options and most importantly the feasibility of such a decision. The idea of portable housing is based on these attributes of everyday human lives and challenges the idea of a conventional living space.

Let us discuss what the future holds for portable housing.

Popular, yet not so popular

Today, even though we encounter the instances of portable housing, the idea hasn’t become very popular yet. The reason for the same is that the jobs most of us are engaged in doesn’t allow us this space to roam around in a portable house and yet be accessible. On the other hand, what if you have a big family with you, would you consider living in a portable house? Probably not, so it gets restricted to holidays and special occasions. That said, the day is not far when we could literally imagine living in a portable house and spend our lives travelling and working. How so? Let’s see.

Work from home?

When you think of it, the culture of work from home is gaining importance these days, which in turn is saving a lot of money for the companies by keeping them away from huge office spaces. If the same get to grow bigger, the portable housing can very much become a common choice for our and the coming generation.

Increasing cost of living space

You can spend less than 10 percent on building a portable house for yourself in comparison to buying a new home. So, why not? You get to travel, you get to discover new places and you save big bucks for your family.

Can you live in a portable house forever? | Credit: www.ignant.com 

Portable Housing for all?

No! Portable housing is not for all when you think of it. Not everyone out there could manage their life in a portable house with kids, elders or any other family member if you want to have it for a long period of time. What you call an adventure, could be a nightmare for other people. But you can always try first and decide for yourself.

How Favorable is it?

Portable housing in an urban area is a problem, at least for now. The parking space that it requires and the constant torture of overpopulation in cities could be a big hurdle to your peaceful space inside the portable house.

Most of the people take their portable houses to open areas where there is hardly any problem with respect to space. It is more favourable and livable. Maybe down the line, the governments will find a way to make way for parking for portable housing, won’t that be incredible?

What to do now?

Do what you want to do. Even if you choose to come back for the unsuccessful adventure with portable housing, you can always dismantle it and back to living like you were and then again the day you want to take it again for a ride, then do it. Given that it is not a trend today, doesn’e mean that it isn’t worth it.

 

 

From Wi-fi to Li-fi-The Future of Data Connectivity

Still struggling with a low wi-fi connectivity at a remote location? Do not worry, the future of data connectivity is here – LiFi. Yes, you read it right, “Li-fi.” So what is Li-Fi technology?

What is Li-Fi?

Well, Li-fi is a wireless optical networking technology which uses light emitting diodes (LEDs) for data transmission (Techtarget, 2018). The innovative technology is designed to utilize LED bulbs already in use in office and outdoor settings by placing a chip that modulates the light imperceptibility for the purpose of data transmission. Data is transmitted by LED bulbs and received by photoreceptors.

Li-fi stands for light fidelity. The technology was proposed by German physicist Harald Hans in the year 2011.

How fast is Li-Fi?

The earlier models of Li-Fi have been able to generate speeds of 150 megabits per second (MBPS). In laboratory settings, speeds as high as 10 gigabits per second (GBPS) have been attained.

Comparing Wi-Fi and Li-Fi

Li-Fi Wi-fi
Higher speed than wi-fi Lower in comparison to Li-fi
Higher security since data can’t be intercepted without line of sight Security issues are common with data hacks happening everyday
No chances of nearby network interference Network overlap affects performance
Unaffected by radio interference Affected by radio signals
Best for aircrafts and hospitals since it does not interfere with other electronics Not recommended for aircraft and hospital settings due to interference with working of technical devices
Wider coverage than a wi-fi router Limited coverage area

Limitations of Li-Fi

So, if all is good, what is holding back the technology use?

  • Li-fi needs a clear line of sight
  • Lights need to be switched on for operation
  • Mobility is an issue

Who should use Li-Fi?

  • Areas that have low wi-fi connectivity or where wi-fi fails
  • Aircrafts and hospitals where li-fi does not interfere with other devices
  • A better disaster management through quick communication/connectivity
  • Public accessibility of internet at all possible locations, including streets (through street-lights).

Reference

Techtarget. (2018). Li-fi. Retrieved from Techtarget: http://whatis.techtarget.com/definition/LiFi

 

A tempered glass saved me USD 1400

Having a broken screen for an iPhone 7 Plus can be a deadly affair, especially when you have invested nearly USD 1400 to buy a 128GB version. My decision to invest USD 15 for a tempered glass on my iphone screen vested profits when I accidentally dropped my phone on the floor. When I picked up my phone, the screen looked brittle and my heart started pacing with a fear that I just broke down my screen.

I decided to take a deep breathe and paid a visit to a nearby retail shop with my phone. The salesperson glanced at the phone and said that my phone screen should be safe since the tempered glass was on. The guy still said, “most likely your screen is safe.” With a little hesitation and hoping for the best, I decided to replace the broken tempered glass with a new one.

After billing for the new tempered glass was done, the shop executive was ready to replace the glass. On removing the old glass, I was amazed to find that my iPhone screen was 100% safe, and it was the tempered glass which was broken (check photo of the broken tempered glass below).

Broken Tempered Glass

Broken Tempered Glass

 

After this personal experience with using tempered glass, I advise everyone to invest some money in adding a tempered glass to your phone. A small investment can save you from a huge loss.

Tips for Buying a Tempered Glass for your Phone:

  • Prefer quality over price:

When you have invested in a premium technology device such as iPhone, it is not logical to bargain for a tempered glass. It is advisable to buy a quality product from a genuine company that is customized for your phone model.

  • Features:

Look for product features such as high purity glass, optically clear, fully tempered, heat strengthened, rounded edges, sensitive touch control, water and dust resistance and scratch resistance.

Buy Tempered Glass Online

You may choose to buy a tempered glass online. It saves time and is convenient too!

Here are a list of sellers offering tempered glass on Amazon: