Mobiistar enters India with Selfie Camera Smartphone Segment

Mobiistar, a Vietnamese smartphone brand is set to enter the Indian market in 2018. The  company was founded by Carl Ngo in the year 2009 with the vision to “Enjoy More” with reference to a superior user experience. Mobiistar promises to deliver uncompromised and affordable user experience to Indian customers. The brand has adopted psychographic segmentation to target selfie loving consumers who want to get the maximum from their self-clicked pictures. Mobiistar is headed by Carl Ngo (Global CEO & Cofounder) with its Indian headquarters in Noida (Uttar Pradesh).

Source: Mobiistar.in

Brand Name Mobiistar
Home Country Vietnam
Global Headquarters

Corporate Address

India

Tower B, 5th Floor, A-8A, Knowledge Boulevard, Sector – 62, Noida, Gautam Buddha Nagar, Uttar Pradesh

Website http://www.mobiistar.vn
Indian Website http://www.mobiistar.in/
Toll Free Number 1800-108-5599
CEO Mr. Carl Ngo
Employee Strength 50

Some of the direct competitors for Mobiistar phones include Chinese brands such as  Oppo, Vivo, and Xiaomi. Mobiistar has chosen India as its global headquarters to run operations in other countries. Factors such as India’s rising middle class income, economic growth and favorable political climate have played a crucial role in this decision. Mobiistar has tied up with V-Sun Technologies to locally manufacture handsets. The Haryana based company has already started its trial production with Mobiistar. Mobiistar is expected to launch its first handsets exclusively online in the price range of INR 6,000 – INR 10,000. Mobiistar plans to have 850 service outlets for its mobile phone on the first day of its launch followed by up to 1000 outlets within the next three months.

As a part of its marketing promotions strategy, Mobiistar plans to copy Xiaomi by focusing on social media marketing and digital channels. Starting with the current workforce of 50, the brand is expected to hire 200 employees in the upcoming months.

Consumer Segmentation Psychographic Segmentation – Selfie Phone Consumers
Product Strategy Selfie camera phones assembled locally in India
Pricing Strategy Penetration Pricing INR 6000-INR 10000
Promotions Strategy Online – Social media and digital
Place (Distribution) Strategy Online in the initial phase

Whether Mobiistar makes a mark in the Indian smartphone market already flooded with Chinese phone brands, time will tell.

Decoding Health Information Technology

Technology has gifted medical sciences with innovations to provide the best treatment procedures in health care delivery system. Health Information Technology is an effective tool that has helped in augmenting the efficiency and accuracy of health care management systems.

Basic Terminology

Health Information Technology may be defined as the application of information technology (IT) for the efficient management and manipulation of healthcare data and information (Ciampa & Revels, 2012). Computerized systems are used to store patient data electronically which can be shared or retrieved later with the help of an electronic interface (Herrick, Gorman, & Goodman, 2010). A number of tools such as Electronic Medical Records, Patient Health Record, Electronic Dental Record, e- Prescribing and Practice Management Systems are being used in Health IT (What is health IT?).

Personal Health Record is a Health IT electronic application that enables an individual or any other person authorized thereof in collecting, retrieving, sharing or maintaining healthcare information electronically (What is health IT?). With the use of this technology, the geographical location of patient and physician become immaterial (Herrick, Gorman, & Goodman, 2010). The online availability of the diagnostic test reports eliminates the need of unnecessary, redundant diagnostic tests (Herrick, Gorman, & Goodman, 2010). Patients can avail online consultation while giving full access to electronic medical records to their physicians (Herrick, Gorman, & Goodman, 2010). ‘My HealtheVet’ is a typical example of a Health IT online application, provided by the United States Department of Veterans affairs which enable patients to manage their healthcare needs more efficiently (What is health IT?).

Patients are ensured of protection of their privacy by the Health IT system (Herrick, Gorman, & Goodman, 2010). However, their confidential data may be used for research and analysis purpose to benefit the community at large. For e.g. medical records of a patient suffering from a rare disease may be used for future reference.

Challenges with regard to Patient’s Rights

Through the use of online portals, patients can access a wide range of available tools which enable them to schedule appointments, renew prescriptions; and keep track of their medical treatment etc. (What is health IT?). However, there are some privacy and security concerns while storing and transmitting healthcare data electronically (Health Information Technology)

Principle of Beneficence

Principle of Beneficence refers to the duty of health care providers to take appropriate steps that are beneficial to the patient (McCormick & Min, 2013). Being an electronic system, it is likely that some inadvertent errors may creep into the patient’s record (Herrick, Gorman, & Goodman, 2010). Over dependence on the electronic records for diagnosis may lead to false treatment, thereby compromising the potential benefits to the patient by the line of treatment (Herrick, Gorman, & Goodman, 2010).

Principle of Autonomy

Principle of Autonomy implies that the patient can act according to his own will without the controlling influence of others (McCormick & Min, 2013). While allowing online consultations, Health IT must allow decision support tools giving respect to the patient’s autonomy (Herrick, Gorman, & Goodman, 2010).

Principle of Fidelity

Principle of fidelity advocates truthfulness, loyalty, dedication and fairness to the patients (Short Definitions of Ethical Principles and Theories). It basically refers to keeping a promise made and being loyal to the patient (Short Definitions of Ethical Principles and Theories). Health IT system is expected to keep patient’s medical records safe and secure (Herrick, Gorman, & Goodman, 2010). However, the online system is prone to security and privacy threats such as hacking, unauthorized access to patient data, identity theft, etc., which may undermine the trust of enrollees upon the system (Herrick, Gorman, & Goodman, 2010). Patients may feel embarrassed by the disclosure of their medical condition to outsiders (Herrick, Gorman, & Goodman, 2010).

Principle of Justice

Principle of Justice suggests the fair distribution of health care resources among the individuals (McCormick & Min, 2013). However, Health Information technology has not been adopted uniformly by the entire healthcare industry owing to requirements of huge investment in replacing manual systems with electronic ones (Ciampa & Revels, 2012). This has led to Health IT system accessible only to a few people such as veterans in U.S (What is health IT?).

Practical Case Scenario

Implementation of Electronic Medical Records in Cancer Treatment Centers of America in 2008 brought about tremendous improvement in data collection and its processing (Herrick, Gorman, & Goodman, 2010). With rapid diagnosis and treatment action plan, the survival rate of a breast cancer patient zoomed to 27.7% as compared to the national average (Herrick, Gorman, & Goodman, 2010). Electronic Medical Records enabled faster sharing of data with oncologists thus facilitating quick decisions of the treatment plan (Herrick, Gorman, & Goodman, 2010). Moreover, the data transmitted using an encrypted code reduced security threats, thus ensuring the confidentiality of records (Ciampa & Revels, 2012).

Conclusion

Health information technology has revolutionized the functioning of healthcare delivery systems. The basic role played by Health Information Technology is in maintaining a check on medical errors that were common in manual record books. Healthcare Organizations are gradually adopting Health IT System due to its established benefits to the patients and physicians (Expanding the Reach and Impact of Consumer e-Health Tools, 2006).

Bibliography

Ciampa, M., & Revels, M. (2012). Introduction to Healthcare Information Technology. USA: Cengage Learning.

Expanding the Reach and Impact of Consumer e-Health Tools. (2006, June). Retrieved July 8, 2014, from health.gov: http://www.health.gov/communication/ehealth/ehealthtools/conclusion.htm

Health Information Technology. (n.d.). Retrieved July 8, 2014, from HHS.gov: http://www.hhs.gov/ocr/privacy/hipaa/understanding/special/healthit/

Herrick, D. M., Gorman, L., & Goodman, J. C. (2010, April). Health Information Technology: Benefits and Problems. Retrieved July 8, 2014, from NCPA: http://www.ncpa.org/pdfs/st327.pdf

McCormick, T. R., & Min, D. (2013, October 1). Principles of Bioethics. Retrieved July 8, 2014, from University of Washington: https://depts.washington.edu/bioethx/tools/princpl.html#prin3

Short Definitions of Ethical Principles and Theories. (n.d.). Retrieved July 8, 2014, from American Nurses Association: http://www.nursingworld.org/mainmenucategories/ethicsstandards/resources/ethics-definitions.pdf

What is health IT? (n.d.). Retrieved July 8, 2014, from HRSA: http://www.hrsa.gov/healthit/toolbox/oralhealthittoolbox/introduction/whatishealthit.html

Application of Hydrogen Peroxide in Medince – Its Use in Surgery

Hydrogen peroxide (H2O2) is a miraculous substance in itself. It has widespread use in medical research and surgeries. In the last few years, various research studies have indicated that the efficacy of Hydrogen Peroxide works well in patients. More than 6000 articles have already been written on this subject – Hydrogen Peroxide’s clinical application in humans. In fact, earlier scientific evidence has shown that it was in use as early as 1920.

Peroxide Hydrogen

Image source: ytimg

Various bacterial diseases responded highly successfully to Hydrogen Peroxide when all other medicines were deemed ineffective. In fact, H2O2 is the single most powerful substance that can cure nagging diseases like cholera, typhoid fever, whooping cough, ulcers, asthma and tuberculosis amongst the other health woes. But the invention of newer and newer drugs and medicines has somewhat reduced the use of Hydrogen Peroxide as compared to past.

Use of Hydrogen Peroxide in Medical Surgery and Operation

Hydrogen Peroxide is extremely powerful towards thrashing the growth of cancer cells in patients suffering from the disease. Use of H2O2 in cancer patients proved to be extremely useful as the substance prevents any further growth of cancerous cells inside the ailing patient. The chemical properties of H2O2 also prevent the growth of Candida infection inside blood cells.

It stimulates our natural immune system by destroying dangerous bacteria, fungi and viruses that invaded our body surreptitiously. Surgeons use a little bit of H2O2 in any major intestinal operations. Ideally, the substance should be 35% Food Grade Hydrogen Peroxide diluted with 3% of water before it can be used for medical and surgical use.

Surgeons apply Hydrogen Peroxide in patients in two ways: either orally or intravenously. Once it mixes up with the running stream of blood in human body, it steps up oxygen supply inside tissues instantly. Doctors mostly use H202 during an intravenous therapy in which hydrogen peroxide is infused into human’s circulatory system through an arm’s vein.

How Does Hydrogen Peroxide React Inside Human Body?

Hydrogen Peroxide is odorless and colorless liquid constituting two atoms of Oxygen and Hydrogen respectively making the substance highly effective for human cells.

Many people are oblivious of the fact that Hydrogen Peroxide could be more capable of curing cold flu, sinus and other bacterial illness than antibiotics. Latter refers to a group of chemicals (drugs) that kill the bacteria inside human body but while doing so they also kill many good biotics leading to various side effects in humans. On the contrary, H2O2 is totally safe to intake within a limit and under doctor’s supervision without any side effects.

 

surgery peroxide hydrogen

Image source: drsircus

Our white blood cells produce substance called “peroxisomes,” which is actually a natural hydrogen peroxide being produced inside our body 24X7. So, H2O2 is fully safe and its single droplet infused with peroxisomes inside blood cells is enough to destroy harmful bacteria. In a nutshell, Hydrogen Peroxide is a wonder drug that is antifungal, disinfected, antiseptic, antibiotic and oxygen stimulant too.

References

https://www.ncbi.nlm.nih.gov/pubmed/20098381

https://www.webmd.com/drugs/2/drug-76035/hydrogen-peroxide/details

In 2038 Your Brain May Be Directly Connected to Wifi

Image source: Getty images

Eric Leuthardt, a professional surgeon believes that soon doctors will be able to insert electrodes into human brains to facilitate its direct conversation with computers. The 44-year-old scientist and brain surgeon is working as a neurosurgeon at Washington University in the United States. He has two published novels to his credit alongside a famous play focusing on the society’s metamorphosis.

In his recent play REDDEVIL, around 90% of people will undergo hardware implant into their brains to facilitate a seamless connectivity between humans and robots (computers). It will become successful after experiencing a lot of sensory experiences. He openly confessed that he cut people open for experiments and surgeries or treatment. It’s not that much difficult for him.

He believes by the next 10 to 20 years, humans brains will be able to work seamlessly with computers through internal wifi system. Last year, Elon Musk launched Neuralink and SpaceX aiming to create equipment for mind-machine synchronization. Leuthardt is also exploring similar opportunities within his capacity as a brain surgeon.

However, these research studies are only at their initial stage now. A lot of more experiments and studies are needed to accomplish the dream of connecting brain to computer via wifi. Facilitating communication process between machines to human brain is literally unimaginable but credit goes to scientists who are working round the clock on this particular subject. Leuthardt believes that 20-year time frame is enough to bring imagination into reality. 

The debate and practical scientific experiment on brain-computer interfaces began in 1980, when an engineer Georgopoulos of Johns Hopkins, largely stressed upon this sensitive topic. He observed neurons in the higher-level processing areas of the motor cortex that fired prior to specific kinds of movement—such as a flick of the wrist to the right, or a downward thrust with the arm.

Eric Leuthardt has found considerable skeptics too. They feel that electrodes would yield enough information to control a prosthetic. For further research, Leuthardt found that his patients demonstrated capacity to moving a virtual spaceship right and left by thinking. Currently, Leuthardt is conducting his study and research on 12 bedridden epilepsy patients at a hospital in the US. He guided these patients to speak loudly the words like bet, bat, beat and etc visually on computer screen for seamless identification of incoming sensory signals in the brain.

The software used for this project works on patter recognition algorithms. One electrode produces around 1000 readings each second. When smaller is the population of neurons in comparison to electrode, better will be the chance for detecting meaningful patterns. Leuthardt has also floated a company NeuroLutions to smoothen out his experiment on devices that link mind and machine and help people in the coming days.

It could be highly beneficial for stroke patients who can now communicate with the world using brain-computer connectivity link. The device basically consists of brain-monitoring electrodes that sit on the scalp and are attached to an arm orthosis. It can actually help a patient regain independent control over the limb, faster and in an efficacious manner. The device can be used sans any brain surgery. At present, around 700,000 stroke patients are in the US, such device could be of massive benefit to them.

References:

https://www.technologyreview.com/s/609232/the-surgeon-who-wants-to-connect-you-to-the-internet-with-a-brain-implant/

Skin Bacteria to Prevent Cancer in Future

Image soruce: Prevent cancer Society

Many people may find it strange, but skin bacteria could be your first force of defense against deadly cancers. Of late, Richard Gallo, professor at University of California San Diego in the US, has confirmed that the skin layering called of Staphylococcus epidermidis found on human skin inhibit the growth of cancerous cells inside human body. The bacteria release a chemical “6-N-hydroxyaminopurine (6-HAP)” that kill several type of cancerous cells inside the skin itself.

The Skin microbiome (bacteria) produce antimicrobial peptides that is capable of fighting against pathogenic bacteria. Similarly, 6-HAP can be used to prevent cancer and inhibit the further growth of cancerous cells inside the skin. In the United States, around 1 million skin cancer cases are reported with most of them around 94% of the same relate to non-melanoma skin cancer. This type of cancer happen due to overexposure of skin to the UV rays emanating from sunlight.

A team of scientists discovered the S. epidermidis strain that creates 6-N-hydroxyaminopurine (6-HAP) compound. It is well known that 6-HAP is a biological molecule preventing the spread of transformed tumor cells leading to lower chance of developing skin tumors in humans.

Research Study Conducted on Mice is Successful

A research on mice disclosed that intravenous injections (IV) of 6-HAP every 48 hours over 15 days lead to no toxic effects. However, when the same diffused with melanoma cells in mice, the size of the tumor reduced by 50 %.

There is increasing evidence that the skin microbiome is an important element of human health. In fact, we previously reported that some bacteria on our skin produce antimicrobial peptides that defend against pathogenic bacteria such as, Staph aureus. In the case of S. epidermidis, it appears to also be adding a layer of protection against some forms of cancer, said Gallo, spearheading the research on this subject.

Another team of experts conducted their experiments on the possible relation between skin bacteria and cancer at the University of California, San Diego School of Medicine. Their molecular research on Staphylococcus epidermidisproduce again confirmed that the bacteria do prevent skin cancer in reality. As many as around 9000 people die every year in the US due to skin cancer. Such research will be extremely vital towards protecting these precious lives on time.

The American Academy of Dermatology, cautioned that around 20% of the Americans are likely to develop some sort of skin problems including growth of cancerous cells at one point in time in their lives. It happens due to over exposure of the skin to UV rays of sunlight alongside the humongous amount of toxic environment in the US. These research studies will definitely throw more light on how to prevent the Americans from falling prey to deadly Cancers.

The Research is Underway to Discover More on this Subject

The auto-produce of skin bacteria that are capable of producing specialized chemicals actually immunizes the patients and inhibits the growth of cancerous cells. Strangely enough, these chemicals are not poisonous for human skin at all.

Dr. Gallo pointed out that more study on this interesting development is underway and some more breakthrough can be expected in the next few days. Now, the focus is to know the formation of 6-HAP and then determine if a reduction in the chemical could invite skin cancer risk or any quantity of the chemical produced inside skin is all-effective to prevent skin melanoma.

References:

https://www.sciencedaily.com/releases/2018/03/180301103701.htm

http://advances.sciencemag.org/content/4/2/eaao4502