Airtel has recently launched an online campaign titled “We have nothing to hide.” The advertisement of the campaign on sites such as Youtube shows a video declaring that Airtel will be showing tower and signal status of network in a particular area. The campaign has been launched in India due to the recent hues and cries about network connectivity in the region, and constant complaints by users about call drop issue.
After watching the video, I decided to check the network coverage for some locations on the map: Continue reading
A well-known concept in marketing management is “Customer is king.” The same concept has been extended to the digital marketing domain with the phrase “Content is king.” There is an increasing rush among companies to offer innovative services to customers and expect a high customer loyalty and service feedback. Many marketers succeed in ensuring a high customer service experience by using traditional methods of periodic customer feedback surveys and interviews or doing market research on competitor’s best practices. I don’t say there is any harm in doing so, but digital age demands innovative methods to understand the pulse of your customers. Going forth, I will pen down some of the best creative ideas for businesses who wish to enhance their customer’s service experience. Continue reading