7 Easy Steps for Creating your Facebook Ad with pictures

There are some basic fundamentals of creating a Facebook ad, like choosing your target audience, how your ad must look and so on. This article will step by step guide you on how to create your ad. At the same time it will also help you in using the ad in the right way.

First Step – Create an ad

Open you Facebook account, if you don’t have, then create one. Go to the drop down menu on the right corner of the screen as shown below.

 

Choose create ad option from the dropdown list.

 

You will be taken on the campaign page. If you have multiple ads, or you wish to create multiple ads, you can manage them individually by choosing ‘manage ads’ from the drop down list.

Step two – Marketing Objective

Second and the most important step is to choose your objective. Facebook gives you various filters though which it helps you to reach the right kind of audience. Undoubtedly Facebook is the biggest online marketing platform, a business. Just in case you didn’t notice, there are 1.79 billion monthly active Facebook users.

Which is why, it becomes important for you to choose wisely from different options provided by Facebook.

Step Two – Choosing the right objective

 

Awareness, consideration and conversion are the three categories in which Facebook has divided its ad campaigns. Facebook ad platform is developing rapidly and enhancement of people’s marketing results is important for Facebook to keep it going as it generates business.

From the three you should choose what suits you best. Do Not Hurry!

When you are spending money, you need to make sure you utilize it. If you are unaware about the category in which your campaign should go on, you can simply ask help from Facebook ad help – https://www.facebook.com/business/help

Step Three – Reading about the category

If this is you first ad campaign then you must read about each and every objective from the different categories.

You can do so by sliding your cursor to the corner of each objective and by clicking the i button.

Once you click it, Facebook informs you about the objective. It tells you how it will help you reach your goal. If you do not find it as an appropriate objective, then try another option.

Step Four – Create an advert account

 

You set up your account by providing some basic information and account details.

Step Five – Advert set

You set up your ads through this process.

1. You choose your page

2.You fix your audience – Customised or by the options provided by Facebook

3.Placements – who you choose as your audience. Facebook has its automatic delivery for this, but you also have the option to edit it and choose your own audience.

4.Budget and Schedule – Choose your budget and schedule for your ads.

 

Step Six – Advert
a. Format

How your Facebook ad shall appear. You can try and preview all the option and choose whichever you like best.

  1. Page and text

 

Choose your Facebook page that your want to advertise. Then use the picture you have created for advertisement. You can make one specifically for this so that your ad is seen and by the people.

Step Seven – Wait and Watch!

How to create a lookalike audience for Facebook ads?

Hello everyone!

It was my usual day to use Facebook ads to promote my brand page when this pop-up from Facebook asking me to create Lookalike audience for my ads. First let us understand what is “Lookalike audience” on Facebook. Well, it means people similar to ones that are already interested in your business. Factors such as location, age and interests are used by Facebook’s artificial intelligence systems to find similar people. I would consider it a smart move as it falls in line with market segmentation basics where you are identifying your target customer groups, and then Facebook is making your job easier by targeting them on Facebook!

Next, I was prompted by columns such as lookalike audience source, country, audience size where a scale of 0 to 10 means percentage of audience of that country targeted by you. The minimum scale is 1 which means you cannot target 0% audience by any chance!

Advanced options here include creating different lookalikes on the basis of revenue per conversion or lifetime value of customers. One can bid differently for audiences with different conversion values. The software suggests minimum 5 audience size for 3 audience sets.

Next, I was prompted to create a custom audience for my ads.

I decided to choose engagement on Facebook as an option and anyone who had visited my Facebook page in the past 30 days as the criteria.

The audience is finally created and it will take about 30 minutes for Facebook to update me with this custom audience!