How to create a lookalike audience for Facebook ads?

Hello everyone!

It was my usual day to use Facebook ads to promote my brand page when this pop-up from Facebook asking me to create Lookalike audience for my ads. First let us understand what is “Lookalike audience” on Facebook. Well, it means people similar to ones that are already interested in your business. Factors such as location, age and interests are used by Facebook’s artificial intelligence systems to find similar people. I would consider it a smart move as it falls in line with market segmentation basics where you are identifying your target customer groups, and then Facebook is making your job easier by targeting them on Facebook!

Next, I was prompted by columns such as lookalike audience source, country, audience size where a scale of 0 to 10 means percentage of audience of that country targeted by you. The minimum scale is 1 which means you cannot target 0% audience by any chance!

Advanced options here include creating different lookalikes on the basis of revenue per conversion or lifetime value of customers. One can bid differently for audiences with different conversion values. The software suggests minimum 5 audience size for 3 audience sets.

Next, I was prompted to create a custom audience for my ads.

I decided to choose engagement on Facebook as an option and anyone who had visited my Facebook page in the past 30 days as the criteria.

The audience is finally created and it will take about 30 minutes for Facebook to update me with this custom audience!

Digital Locker: Features & Utility at a Glance

 

The government of India is all set to digitalize the country, and promote the same throughout India. Initiating the concept of a digital locker in India is one of such initiatives. It was launched with a purpose to offer a secure platform to Indians to store and access their valuable documents on an electronic repository offered by the government of India.

The basic objective of the scheme is to make the country digitally literate and let the people keep their important documents and papers on an electronic medium. The government of India had also integrated the scheme with the Ministry of Road Transport and Highways so that more and more people can take advantage of the digital locker system by storing the digital version of their driving license and other vehicle documents on the DigiLocker. They can then easily roam throughout India carrying a soft copy of the same with themselves when driving.

Until now, more than 2 million have already registered with the DigiLocker as its registered users. However, in comparison to country’s humongous population, the figure is actually very less. So creating awareness of the people about Digital Locker is the need of the hour.

Top 6 Facts of DigiLocker That you must know

  •  DigiLocker scheme was launched by Department of Electronics and Information Technology, Government of India a few months back.
  • Important documents such as University Degrees, Driving License and Marksheets could be saved electronically on DigiLocker.
  • Maharashtra is the state with a maximum number of users using Digital Locker facility.
  • A user can use up to 10MB space to store his personal documents in it. The Government is in talk with the Google and other IT firms to enhance the limit up to 1GB space in the near future.
  • Many educational bodies including CBSE and other state boards are planning to release results online to promote the use of digital lockers.
  • Aadhaar card is mandatory to use the enhanced features of the digital locker facility. However, some reports suggest that basic work can be done on digital locker without Aadhaar card too.

Why Too Many People Not Using Digital Locker Facility

Everything has its reasons. For the first time ever India is going digital and there is no doubt that many people will have some doubts about it before accepting it as a part of life. Similar things happened in the late 90s when the computer was making its entry into human life – many people vehemently opposed the idea then.

The government should come forward and let the people of the nation know its advantages and disadvantages. The whole concept of digital locker needs some more clarity too.

  • Most of the people are not fully sure whether they require Aadhaar Card only to get access to the facility or can it be accessed through other valid photo Id cards as well.
  • Privacy is a major concern. What will happen if someone hacks into your digital locker and tamper with your documents?
  • Not everybody has a computer to access to the DigiLocker facility.
  • It’s still not clear that how a user can link his state government locker to that of central government locker and vice versa.
  • The government’s DigiLocker website is still in its Beta version now.

Whatsoever, the digitalization process has already begun in India and it’s just a matter of time when the concept of the digital locker will become a talk of the city and villages considering its enormous advantages and massive benefits.

India to surpass United State in eCommerce

India to surpass United State in eCommerce

As of today, about 350 million Indians use internet. This number is estimated almost double to 600 million by 2020. Google’s Next Billions Users states that every second India gets three new internet users.

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Image: Worldpay Global Payment Report statistics

Global Payments Report in its recent report said that by 2034, Indian eCommerce market will grow to $2039, making it larger than that of US and second only to China.

The predictions are audacious as the report also said that today Indian eCommerce accounts for only 1% of money spent in the sector.

The report estimates theto grow at the rate of 28% per year for next four years. Thus, it pegs the market to be worth $63.7 billion by 2020.

With the current speed of growth, the internet users in India will rise 250 million higher than today i.e 750 million Indians will use internet by that period and that number, it suggests means a tremendous push for the internet commerce. Many of these new users will be mobile-first users, which means that they will access the internet not through computers but through their mobiles. The report points out the fastest growing smartphone market and cheap internet access as the reason for this growth. It compared India’s internet data plans to be twice as cheap as China’s.

The above projections are driven by the fact that Indian market is changing technologically and the rising average income and favourable demographics will be the driving force for the e-commerce market here.

The report pointed out that a research by Korn Ferry projects consumer spending in India to rise significantly and 70% of the population being below 35, the internet business will see incredible growth with the help of this largest youth population in the world.

According to the Worldpay projections, by 2034, China will account for 50% of global online retail market spending, which will be its peak. Thus, China and India together will make Asia the centre of explosive eCommerce growth.

Rising use of mobile internet, young consumers, availability of 3G and 4G at affordable prices support the audacious claims made by the report. The report took note of people switching from 3G to 4G and that smartphone penetration increased by 23% in 2015.

It also noted that in India, people prefer primarily cash on delivery and that confidence in cards and sharing data is rising, it proposed that merchants must provide a cash on delivery option to the consumers.

“We have nothing to hide” Campaign by Airtel

Airtel has recently launched an online campaign titled “We have nothing to hide.” The advertisement of the campaign on sites such as Youtube shows a video declaring that Airtel will be showing tower and signal status of network in a particular area. The campaign has been launched in India due to the recent hues and cries about network connectivity in the region, and constant complaints by users about call drop issue.airtel

After watching the video, I decided to check the network coverage for some locations on the map:  Continue reading

Latest Android Version of Snapchat Not Clicking Well with Users

snapchat logoSnapchat has quickly evolved as a popular social media application with the app being rated by 7,171,255 users on Google Play alone. As the name suggests, Snapchat has been designed with the purpose of allowing people to freely share snaps, videos and read interesting stuff from all over the world. If you have downloaded the latest Android version of Snapchat, you may be troubled by certain bugs and errors, which may make your experience of using the app little cumbersome. 

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An Excellent Example of Gamification Strategy in Digital Marketing

Gamification strategy may have got all the applause in marketing all over the world, with some of the most successful businesses based on one gamification idea or the other.

gamification in digital marketing

Before you start blaming me for a spelling mistake here, let me explain the term gamification in some detail. Well, gamification as the name implies means using games. Gamification is the art of using gaming tactics for marketing purpose and make a product or service attractive for customers.  Continue reading

Have you added Whatsapp to your website social media icons?

Whatsapp has been a phenomenal success with popularity of the app touching billions of smartphone users all over the world. The platform has quickly attained a preferable social messaging app owing to its simplicity, and zero advertising policy. Users are happy with the latest innovations such as calling facility, photo sharing and video sharing option, and the facility to download one on a desktop. Ask any smartphone user, and you will hear: “Can you please Whatsapp.” Yeah, it is that popular! Continue reading

How to get Facebook Likes that are Relevant?

Social media marketing has gained a momentum, which was not much expected in the past 10 years. What started as a fascination for sharing social contacts with peers online has today emerged as a multi billion dollar business. As I write this blog post today, users registered on the world’s most popular social media website – Facebook rest at 1.65 billion. That’s a huge number! Everyone is trying digital marketing in the current era- right from a student, housewife, a job candidate to a businessman. The only key is – efficiency of digital marketing strategy. Majority of the digital marketers consider returns on investment as a key characteristic for measuring the performance of a digital marketing strategy. Continue reading