7 Easy Steps for Creating your Facebook Ad with pictures

There are some basic fundamentals of creating a Facebook ad, like choosing your target audience, how your ad must look and so on. This article will step by step guide you on how to create your ad. At the same time it will also help you in using the ad in the right way.

First Step – Create an ad

Open you Facebook account, if you don’t have, then create one. Go to the drop down menu on the right corner of the screen as shown below.

 

Choose create ad option from the dropdown list.

 

You will be taken on the campaign page. If you have multiple ads, or you wish to create multiple ads, you can manage them individually by choosing ‘manage ads’ from the drop down list.

Step two – Marketing Objective

Second and the most important step is to choose your objective. Facebook gives you various filters though which it helps you to reach the right kind of audience. Undoubtedly Facebook is the biggest online marketing platform, a business. Just in case you didn’t notice, there are 1.79 billion monthly active Facebook users.

Which is why, it becomes important for you to choose wisely from different options provided by Facebook.

Step Two – Choosing the right objective

 

Awareness, consideration and conversion are the three categories in which Facebook has divided its ad campaigns. Facebook ad platform is developing rapidly and enhancement of people’s marketing results is important for Facebook to keep it going as it generates business.

From the three you should choose what suits you best. Do Not Hurry!

When you are spending money, you need to make sure you utilize it. If you are unaware about the category in which your campaign should go on, you can simply ask help from Facebook ad help – https://www.facebook.com/business/help

Step Three – Reading about the category

If this is you first ad campaign then you must read about each and every objective from the different categories.

You can do so by sliding your cursor to the corner of each objective and by clicking the i button.

Once you click it, Facebook informs you about the objective. It tells you how it will help you reach your goal. If you do not find it as an appropriate objective, then try another option.

Step Four – Create an advert account

 

You set up your account by providing some basic information and account details.

Step Five – Advert set

You set up your ads through this process.

1. You choose your page

2.You fix your audience – Customised or by the options provided by Facebook

3.Placements – who you choose as your audience. Facebook has its automatic delivery for this, but you also have the option to edit it and choose your own audience.

4.Budget and Schedule – Choose your budget and schedule for your ads.

 

Step Six – Advert
a. Format

How your Facebook ad shall appear. You can try and preview all the option and choose whichever you like best.

  1. Page and text

 

Choose your Facebook page that your want to advertise. Then use the picture you have created for advertisement. You can make one specifically for this so that your ad is seen and by the people.

Step Seven – Wait and Watch!

Top 10 Luggage Tracking Apps for Your Safety

Image source: Gayot.com

Every time you travel abroad the safety of your luggage should be the top priority. The worst experience often suffered by the tourists is the loss of luggage at the airport or railway stations. The authority might ask you to file a written complaint but as a matter of fact once a luggage is gone – you can’t get it any away.

It may shatter you completely while destroying your joy of visiting another city or nation. However, the invention of several useful apps in the last couple of years, you will be surprised to know that there are quite a few smart luggage tracking apps as well. These apps help travelers to get back their lost luggage.

1) Trakdot: It is a tiny app that is inserted into your travel bag. This app works in tandem with your smartphone number and informs you about the exact location where the luggage has accidentally misplaced. Trackdot works with AA battery and is GPS enabled.

2) CHIPOLO – You have to attach Chipolo app on your travel bag and then connect the same on your smartphone as well. Every time you connect Chipolo using your smartphone it will start ringing.

3) LugLoc (Luggage Locator): It tracks your luggage in less than $100. This device works on battery and has 15-day functioning. It transmits important information to the owner including the exact location of the luggage. This app works with phone based GSM-GPRS system.

4) Fly Delta App: Delta passengers offer downloading of fly delta app to its customers. It helps customers to track their bags during the flight. A customer has to enter the number of the bag receipt or even barcode number to track the lost bag. Interestingly, Windows, android and blackberry users can also use this app.

5) DEEPLE: It is an online Lost & Found app. It saves time and helps a traveler or tourist track down his personal luggage! QR tag comes with the DEEPLE app is designed for suitcases, bags and keys. You can attach it to your luggage anytime and anywhere.

6) DUET BY PROTAG – A person losing a phone loses a lot of thing – his selfies, family pictures and contact lists. This app is specifically useful to get back one’s phone just when it is about to go missing.

7) Magellan’s Retriever Tags: These are some of the simple workable tags. It supports eight languages and asks the baggage agents to send the luggage to a traveler’s destination instead of sending the same to a traveler’s home. This app is in full use in Tahiti (France) – where people and the authority use it in large numbers to help travelers retrieve their lost bags.

8) GARMIN GTU 10 GPS TRACKING UNIT: It is one of the most light-weighted, portable and effective waterproof GPS locators. It uses the GPS-enabled system to track the lost luggage. A user can track GTU 10 app on the company website to get more details about his lost luggage.

9) OKOBAN : Currently, OKOBAN is the leading airline luggage tracking system. It is in use since 2009. Around 400 airlines at over 2,800 airports worldwide use OKOBAN to help people find their lost baggage successfully. It’s a Japanese company and adds a unique number to your items for tracking purpose. It is highly effective and prompt as well.

10) Global Bag Tag: It is one of the oldest luggage tracker systems operating since 1999. Members get a login code from the website that lets the officials stick a tag on to a luggage with a unique serial number. This app alerts you with the exact location of the luggage so that you can trace out the same easily.

Inkjet Printers Vs Laser Printers: Which One You Should Buy?

Image source: inkpal.com

Every time we decide to purchase a brand new printer the first thing that comes to our minds is whether to purchase a laser printer or inkjet printers? In case of laser printers, toner cartridge is used for the print while in inkjet printers liquid ink is used through microscopic nozzles to ensure that print is done properly. Both have their own advantages and disadvantages.

The basic difference between inkjet printers and laser printers is the color prints. A laser printer can only print black and white (mono) materials while inkjet printers can easily print colorful stuff.

Top 5 Differences between Inkjet Printers and Laser Printers

Price of the machine: Nowadays, both Laser Printers and Inkjet Printers are priced competitively. In fact, they are sold at almost the similar price.

Price per print: Printing black and white copies with laser prints costs far lesser than doing the same using inkjet printers

Color Print: Laser printers don’t support printing of colorful copies while inkjet printers easily support so. Even if the new color laser prints support color copies – these cost too much.

Print speed: A laser printer can print up to 17 black and white copies in a minute while inkjet printers can just print around 7 (B&W) copies per minute.

Multipurpose Use: If you wish to do too many things like print scan and copy, then inkjet printers are the best. But if you wish to use printer only for printing then Laser Printer is the best option.

Inkjet Printer: Features at a Glance

  • It supports high quality photo printing.
  • These printers are smaller, portable and lightweight.
  • It can print on glossy papers with superior texture
  • It can be instantly switched on put to use immediately. It takes very less time to warm up.

 

Disadvantages

  • The ink is little more expensive than toner ink.
  • It requires frequent maintenance to get superior print quality.
  • The machine speed is little lower as compared to lasers.
  • Inkjet printers can be problematic when you wish to print more copies.

Laser Printer: Feature at a Glance

  • It gives correct black impression on print.
  • Apt for printing high volume of pages in black and white.
  • Costing per print is far lesser in laser printer than inkjet printers.

Disadvantages

  • It takes relatively more time to get warm up than inkjet printers.
  • Toner leakage is quite possible in Laser printers which could completely destroy the pages in the output sheet.
  • It can’t handle a variety of pages that Inkjets do.
  • These printers weigh more and are difficult to travel with.
  • Photo quality in laser prints is not that much good as compared to inkjets.

The differences are clear. Both Laser and inkjet printers have their own merits and demerits. Now, which one you will buy completely depends upon your own requirement and needs.

Well, if you wish to print colorful photos using your printer and you do not have bulk printing needs then you buying a multipurpose inkjet printer could be the apt option before you. But if you wish to use the printer for commercial purposes and heavy use, then go for monochromatic laser printers.

Top 5 Christmas card Video Apps

 

The celebration time has just begun. With hardly a few hours to go before the gala celebration of Merry Xmas, most of the people will be looking forward to a suitable medium to convey their best wishes to near and dear ones. That’s when the role of Christmas video card apps assumes big importance.

It’s apparently impossible to send personal greetings to everyone you know. Obviously, distance gap and time factor won’t let you do so. But using high-quality apps will make feel almost being a part of Christmas celebration even if you are residing at some far-flung places where yuletide is not that much popular. Moreover, you can start using this beautiful Christmas video card app instantly after downloading the same on your smartphone.

  • Jibjab: If you are really looking for a cool Christmas video card app then you can’t miss it out. This app introduces you to a lot of amazing Christmas e-greetings video card such as ‘Twinkle all the way’, ‘Santa’s Twerk Shop’ and ‘Santa Claus is coming to town’ among many others. Also the app will let you send several e-greeting to your friends and near and dear ones using a single click. This app works on several OS including the Android and iOS.
  • Twelve (12) Days of Christmas: This is a fun app with lots of animations, original Christmas carols and colorful wallpapers. Another feature of the app is its special function allowing users to easily record their celebration video and audio while singing. A user can also easily share these videos among his friends and family members. The Christmas card video app works best on iOS and Iphones.
  • Red Stamp Card App: With Xmas round the corner, your hands might be itching to send Christmas greeting to your friends and chums. This app empowers you to instantly create greeting cards and customize the same from your Android or iOS. The app also allows you to convey your message to them within a fraction of seconds.
  • NORAD Santa Tracker: This app helps you know more about Santa Claus and related folks associated with Christmas. This app will also let you track Santa’s flight as the countdown for the same has already started. You can also play video games using this app and explore some other interesting Christmas-themed videos. You can download Norad’s Santa tracker for iOS and Android.
  • Elf Adventure Christmas: The Elf Adventureapp introduces you to a new exciting mini game every day unlocking a part of the story with every use. Each of the games will have an objective to awaken a white sleeping man for an exciting chilly winter with lots of snowflakes and cold breeze all around. Guys you can use this Christmas card video app on Android and iOS. It’s available free to download. Don’t miss it.

This holiday season; don’t deprive yourself from all the Christmas fun that you should enjoy with your friends and buddies. Using Christmas card video apps you could actually make it a more wonderful celebration altogether. So what are you waiting for? Download a Christmas card video app now and unlock the happiness for a happy and frenzied Christmas.

“We have nothing to hide” Campaign by Airtel

Airtel has recently launched an online campaign titled “We have nothing to hide.” The advertisement of the campaign on sites such as Youtube shows a video declaring that Airtel will be showing tower and signal status of network in a particular area. The campaign has been launched in India due to the recent hues and cries about network connectivity in the region, and constant complaints by users about call drop issue.airtel

After watching the video, I decided to check the network coverage for some locations on the map:  Continue reading