Rejuvenate your Skin with Aha Glow Facewash

This product review comes from a person who has been using Aha Glow Facewash on recommendation of a senior dermatologist, and the results have been awesome! I have been using this wonderful product for more than 2 years now.

What are the advantages?

  1. It gets your skin glowing.
  2. You get rid of the oily skin.
  3. Your pimples are gone.
  4. You get compliments.
  5. You look younger.
  6. Your skin loves it.
  7. You will see results as days pass by.

Where to buy?

You can buy Aha glow facewash from your nearest chemist or from Amazon India.

How do I use it?

  • I wash my face every day with Aha glow facewash, and then use Dersil moisturizing cream.
  • You may like to also use it at night before sleep to detoxify your skin.

Let me know if you have any concerns.

Anushka (@anushkasuri on Twitter)

Top 5 Smartphones Trending in 2017

In the last few years, smartphones have an become indispensable part of our lives. From a child to old-age people, everyone needs smartphones and tablets these days. Smartphones also serve the purpose as of a digital camera and a PC as well to some extent.

The year 2017 has been an interesting one as far the launch of new and exciting range of mobiles smartphones is concerned. Most of the brands have launched their best smartphones this year. Be it Samsung, ZTE or iPhone, each brand invests heavily in smartphone and tablets. Their main focus is to provide maximum features and benefits to customers at relatively lesser costs.

Here are the top 5 Smartphones that are widely trending in 2017.

#5) Asus Zenfone 3S Max: This astounding smartphone from the house of Asus is brilliant. With powerful 5000mAh battery and the latest Android 7.0 Nougat operating system, this is the ultimate phone that anyone would like to buy for multipurpose uses.

It comes with 5.2-inch screen size, and 1 Ghz octa-core processor. It also has 32-GB internal memory with 13-MP rear camera and 8 MP (megapixel) front camera. It is a 4G/ LTE handset perfect for your daily use.

#4)  Opp A57: This smartphone is gaining a huge popularity for being an apt device to click those pout selfies in high resolutions and quality. The device comes in 5.2-inch HD LCD display with an inbuilt Android  6.0 Marshallow OS. The device runs on Octa-core 1.4 GHz Qualcomm snapdragon offering fast-processing speed and uninterrupted net connectivity.

The smartphone has 32-GB of internal storeage and is expandable up to a whopping 256 GB via microSD card. Oppo A57 is perfect for those who love taking selfies frequently. It has 16-megapixel front camera and 13-megapixel rear camera as well.

#3) Xiaomi Redmi Note 4: It was Xiaomi’s much anticipated smartphones and got worldwide release earlier this year. It comes with 32-GB ROM and in unique 151 x 76 x 8.3mm dimensions. This attractive smartphone operates on Android 6.0 Marshmallow OS with full 5.5-inch screen size couple with full-HD resolution.

Redmi Note 4 has 13-megapixel CMOS sensor in rear camera while 5-MP CMOS in its front snapper. It offers superior picture quality and processes the internet data at a relatively higher speed. The smartphone also comes with 77-degree wide angle lens and has LED flash options as well.

#2) Motorola Moto G5 Plus: Motorola teased its Moto G5 plus earlier this year before releasing it for public at many places across the globe. The device comes with 4GB RAM + 32 GB internal storage facility as well. Higher RAM ensures faster download and uploading of files.

Moto G5 plus has 12-megapixel rear camera with LED flash option as well. It has 5-MP front-camera facility as well to snap those selfies and share with your friends. Motorola Moto G5 Plus comes with 1920 x 1080 pixels with Gorilla Glass 3 protection for extra layering of safety from accidental breakage.

#1) Apple iPhone 7 and iPhone 7 Plus: iPhone 7and iPhone 7 plus have a single difference that is their screen size. iPhone 7 has 4.4-inch screen size while iPhone 7 Plus has a 5.5-inch screen size. Both versions have similar durability, reliability, features and functionality. Interestingly, Apple iPhone 7/ iPhone 7 plus comes with multiple network supports starting from GSM, CDMA, HSPA to LTE. The handset weighs just 188-gram only.

The device also comes with Quad-core processor with 2.34 GHz CPU speed. The device has an internal storage up to 256 GB as well. The battery backup is excellent with 2900 mAh capacity. These features make it a numero uno choice among the smartphone users.

No doubt, when it comes to high-quality features and astounding processing speed, iPhone 7/7+ still rules the roost. It’s an amazing, sublime and spectacular smartphone for regular use with high level of durability too.

      

Six Strategies for Indian Retailers to enhance their Profitability

The Indian retail sector has seen a high growth over the past decade with an emerging trend towards organized retail formats. The organized retail sector has today reached a share of 8-10% from an initial penetration of 2-3% a decade ago. There are multiple factors that have pushed the growth of Indian retail sector such as strong and robust economic growth, increased retail spending, growth in product categories that are retailed and emergence of innovative distribution channels such as smartphones. In such a powerful growth environment, it becomes critical for players to understand best strategies for higher profitability in Indian retail industry:

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Figure 1Six Strategies for Indian Retailers to enhance their Profitability

  1. Customers are king

The first critical step towards enhanced profitability in retail begins with addressing the needs of consumers. Since consumers vary by region, state and street, it becomes critical to understand local market dynamics and accordingly arrange product assortments in an online or offline store, so that their diverse needs are met. It may be a good idea to hire a chief consumer officer whose job is to continuously understand and address the needs of customers.

  1. Unique value proposition

In a highly competitive market segment, it makes sense to position your brand with a differentiated value offering. Retailers that design a unique value proposition which sets them apart from the competition multiply their chances of survival in the fierce competition. In order to develop a consumer centric value proposition, it is logical to analyse customer feedback about your brand, and then devise strategies to serve them better. Innovative ideas should form the basis of your value proposition strategies.

  1. Customer experience matters

Retailers need to merge online shopping experiences with offline in store experiences so that each customer touch point is attractive. Some of the key strategies for a seamless customer shopping experience include effective inventory management, an integrated sales and operations planning process, multi-modal transportation networks, and training of staff for various management activities.

  1. Let data decide for you

Retailers need to harness the power of data analytics to take critical business decisions. Digital analytics provide useful insights to retailers for marketing, supply chain management and customer experience. Knowing who your customers are, what they need, and how the entire retail chain works makes you a smarter player. Remember, analytics is not a one-time feature. It needs to be continuously explored for customer preferences that keep changing with time.

  1. Invest in technology

An intelligent retailer understands that the only way to stay ahead of the competition is to keep investing in new technology. It is good to take bold risks, but one should always have a back-up plan ready for an unforeseen failure. It is understood that technology has a small shelf life, but continuous contact with customers is expected to me more effective than blanket marketing.

  1. Protect your reputation

When you run a business in a digitally charged environment, you are also exposed to potential risks of such technology. Be it social media or potential website hacks, you need to be vigilant about your digital assets.

These powerful strategies can definitely change the game for your company in a highly competitive retail sector in India.

 

Zumata Chatbot App Is Taking a Giant Leap Forward in Online Hotel Search

Zumata Chatbot App Is Taking a Giant Leap Forward in Online Hotel Search

Image source: e27.co

Gone are the days when you had to personally search for hotel names and holiday destinations on a computer screen by surfing the net. Now Zumata chatbot is all set to make your surfing experience easier, prompter and seamless. Recently, the joint venture between DMI Company and Zumata (the premiere Artificial Intelligence (AI) online hotel directory) has made the internet surfing a lot easier for the users looking for comfortable accommodation at some of the world’s finest hotels. Users can also book their holiday destinations using this Zumata chatbot giving simple commands.

Zumata uses the highly advanced IBM Watson’s artificial intelligence technology option to improve customers’ hotel search option in a personalized manner. Customers can now easily initiate a chat with Zumata AI on facebook messenger like a normal human agent – but actually, Zumata is a well-programmed AI agent. Zumata is the first of its kind DMI’s chatbot enterprise solutions that are expected to revolutionize the chatting method in the next few years.

“Zumata’s goal is to provide our travel vendor partners with the tools they need to improve their customer’s experience and in turn improve their own conversions. Our collaboration with DMI showcases a practical example of how our artificial intelligence-enhanced hotel offering can be easily integrated into Facebook Messenger or any other chat or messaging applications”, stated Josh Ziegler, CEO of Zumata a few days ago.

Zigler also disclosed the aim of the company that is to facilitate the process of online hotel surfing using Zumata app at any time of the day or night. Currently, Zumata is the world’s only hotel distribution company that is using the big data and IBM Watson technologies for customer’s convenience.

It meticulously presents the relevant data to consumers directly inside a facebook messenger box. It uses advanced technology and multiple languages support for the convenience of its multilingual customers scattered across the world. Zumata has a consolidated global data of around 5 lakh hotels located at various places.

The company believes in optimizing customer conversions by offering them accurate data as per the requirement. Zumata was founded in 2010 and is now headquartered in Singapore, Asia. Zumata is targeting the use of sophisticated technology to understand the customer’s preferences using their own native language depending upon the linguistic proficiency of the user. It facilitates him or her to chat freely with the live and online AI agent representing Zumata in the facebook messenger regarding the availability of the rooms, prices and other important information. It prevents a lot of time of the customers which could have otherwise gone wasted standing in telephone queues.

No doubt, customers seriously don’t like to stand in a queue in IVR system. It kills lots of time and a bit complicated process too. Customers want direct one to one live communication with a company representative. Zumata’s live chat system certainly enhances the quality of customer serving experience with its fastest response straight into the customer’s facebook inbox in no time. Zumata offers succinct, to the point and accurate information that a customer wants to know.

7 Easy Steps for Creating your Facebook Ad with pictures

There are some basic fundamentals of creating a Facebook ad, like choosing your target audience, how your ad must look and so on. This article will step by step guide you on how to create your ad. At the same time it will also help you in using the ad in the right way.

First Step – Create an ad

Open you Facebook account, if you don’t have, then create one. Go to the drop down menu on the right corner of the screen as shown below.

 

Choose create ad option from the dropdown list.

 

You will be taken on the campaign page. If you have multiple ads, or you wish to create multiple ads, you can manage them individually by choosing ‘manage ads’ from the drop down list.

Step two – Marketing Objective

Second and the most important step is to choose your objective. Facebook gives you various filters though which it helps you to reach the right kind of audience. Undoubtedly Facebook is the biggest online marketing platform, a business. Just in case you didn’t notice, there are 1.79 billion monthly active Facebook users.

Which is why, it becomes important for you to choose wisely from different options provided by Facebook.

Step Two – Choosing the right objective

 

Awareness, consideration and conversion are the three categories in which Facebook has divided its ad campaigns. Facebook ad platform is developing rapidly and enhancement of people’s marketing results is important for Facebook to keep it going as it generates business.

From the three you should choose what suits you best. Do Not Hurry!

When you are spending money, you need to make sure you utilize it. If you are unaware about the category in which your campaign should go on, you can simply ask help from Facebook ad help – https://www.facebook.com/business/help

Step Three – Reading about the category

If this is you first ad campaign then you must read about each and every objective from the different categories.

You can do so by sliding your cursor to the corner of each objective and by clicking the i button.

Once you click it, Facebook informs you about the objective. It tells you how it will help you reach your goal. If you do not find it as an appropriate objective, then try another option.

Step Four – Create an advert account

 

You set up your account by providing some basic information and account details.

Step Five – Advert set

You set up your ads through this process.

1. You choose your page

2.You fix your audience – Customised or by the options provided by Facebook

3.Placements – who you choose as your audience. Facebook has its automatic delivery for this, but you also have the option to edit it and choose your own audience.

4.Budget and Schedule – Choose your budget and schedule for your ads.

 

Step Six – Advert
a. Format

How your Facebook ad shall appear. You can try and preview all the option and choose whichever you like best.

  1. Page and text

 

Choose your Facebook page that your want to advertise. Then use the picture you have created for advertisement. You can make one specifically for this so that your ad is seen and by the people.

Step Seven – Wait and Watch!