Rejuvenate your Skin with Aha Glow Facewash

This product review comes from a person who has been using Aha Glow Facewash on recommendation of a senior dermatologist, and the results have been awesome! I have been using this wonderful product for more than 2 years now.

What are the advantages?

  1. It gets your skin glowing.
  2. You get rid of the oily skin.
  3. Your pimples are gone.
  4. You get compliments.
  5. You look younger.
  6. Your skin loves it.
  7. You will see results as days pass by.

Where to buy?

You can buy Aha glow facewash from your nearest chemist or from Amazon India.

How do I use it?

  • I wash my face every day with Aha glow facewash, and then use Dersil moisturizing cream.
  • You may like to also use it at night before sleep to detoxify your skin.

Let me know if you have any concerns.

Anushka (@anushkasuri on Twitter)

Top 5 Smartphones Trending in 2017

In the last few years, smartphones have an become indispensable part of our lives. From a child to old-age people, everyone needs smartphones and tablets these days. Smartphones also serve the purpose as of a digital camera and a PC as well to some extent.

The year 2017 has been an interesting one as far the launch of new and exciting range of mobiles smartphones is concerned. Most of the brands have launched their best smartphones this year. Be it Samsung, ZTE or iPhone, each brand invests heavily in smartphone and tablets. Their main focus is to provide maximum features and benefits to customers at relatively lesser costs.

Here are the top 5 Smartphones that are widely trending in 2017.

#5) Asus Zenfone 3S Max: This astounding smartphone from the house of Asus is brilliant. With powerful 5000mAh battery and the latest Android 7.0 Nougat operating system, this is the ultimate phone that anyone would like to buy for multipurpose uses.

It comes with 5.2-inch screen size, and 1 Ghz octa-core processor. It also has 32-GB internal memory with 13-MP rear camera and 8 MP (megapixel) front camera. It is a 4G/ LTE handset perfect for your daily use.

#4)  Opp A57: This smartphone is gaining a huge popularity for being an apt device to click those pout selfies in high resolutions and quality. The device comes in 5.2-inch HD LCD display with an inbuilt Android  6.0 Marshallow OS. The device runs on Octa-core 1.4 GHz Qualcomm snapdragon offering fast-processing speed and uninterrupted net connectivity.

The smartphone has 32-GB of internal storeage and is expandable up to a whopping 256 GB via microSD card. Oppo A57 is perfect for those who love taking selfies frequently. It has 16-megapixel front camera and 13-megapixel rear camera as well.

#3) Xiaomi Redmi Note 4: It was Xiaomi’s much anticipated smartphones and got worldwide release earlier this year. It comes with 32-GB ROM and in unique 151 x 76 x 8.3mm dimensions. This attractive smartphone operates on Android 6.0 Marshmallow OS with full 5.5-inch screen size couple with full-HD resolution.

Redmi Note 4 has 13-megapixel CMOS sensor in rear camera while 5-MP CMOS in its front snapper. It offers superior picture quality and processes the internet data at a relatively higher speed. The smartphone also comes with 77-degree wide angle lens and has LED flash options as well.

#2) Motorola Moto G5 Plus: Motorola teased its Moto G5 plus earlier this year before releasing it for public at many places across the globe. The device comes with 4GB RAM + 32 GB internal storage facility as well. Higher RAM ensures faster download and uploading of files.

Moto G5 plus has 12-megapixel rear camera with LED flash option as well. It has 5-MP front-camera facility as well to snap those selfies and share with your friends. Motorola Moto G5 Plus comes with 1920 x 1080 pixels with Gorilla Glass 3 protection for extra layering of safety from accidental breakage.

#1) Apple iPhone 7 and iPhone 7 Plus: iPhone 7and iPhone 7 plus have a single difference that is their screen size. iPhone 7 has 4.4-inch screen size while iPhone 7 Plus has a 5.5-inch screen size. Both versions have similar durability, reliability, features and functionality. Interestingly, Apple iPhone 7/ iPhone 7 plus comes with multiple network supports starting from GSM, CDMA, HSPA to LTE. The handset weighs just 188-gram only.

The device also comes with Quad-core processor with 2.34 GHz CPU speed. The device has an internal storage up to 256 GB as well. The battery backup is excellent with 2900 mAh capacity. These features make it a numero uno choice among the smartphone users.

No doubt, when it comes to high-quality features and astounding processing speed, iPhone 7/7+ still rules the roost. It’s an amazing, sublime and spectacular smartphone for regular use with high level of durability too.

      

Six Strategies for Indian Retailers to enhance their Profitability

The Indian retail sector has seen a high growth over the past decade with an emerging trend towards organized retail formats. The organized retail sector has today reached a share of 8-10% from an initial penetration of 2-3% a decade ago. There are multiple factors that have pushed the growth of Indian retail sector such as strong and robust economic growth, increased retail spending, growth in product categories that are retailed and emergence of innovative distribution channels such as smartphones. In such a powerful growth environment, it becomes critical for players to understand best strategies for higher profitability in Indian retail industry:

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Figure 1Six Strategies for Indian Retailers to enhance their Profitability

  1. Customers are king

The first critical step towards enhanced profitability in retail begins with addressing the needs of consumers. Since consumers vary by region, state and street, it becomes critical to understand local market dynamics and accordingly arrange product assortments in an online or offline store, so that their diverse needs are met. It may be a good idea to hire a chief consumer officer whose job is to continuously understand and address the needs of customers.

  1. Unique value proposition

In a highly competitive market segment, it makes sense to position your brand with a differentiated value offering. Retailers that design a unique value proposition which sets them apart from the competition multiply their chances of survival in the fierce competition. In order to develop a consumer centric value proposition, it is logical to analyse customer feedback about your brand, and then devise strategies to serve them better. Innovative ideas should form the basis of your value proposition strategies.

  1. Customer experience matters

Retailers need to merge online shopping experiences with offline in store experiences so that each customer touch point is attractive. Some of the key strategies for a seamless customer shopping experience include effective inventory management, an integrated sales and operations planning process, multi-modal transportation networks, and training of staff for various management activities.

  1. Let data decide for you

Retailers need to harness the power of data analytics to take critical business decisions. Digital analytics provide useful insights to retailers for marketing, supply chain management and customer experience. Knowing who your customers are, what they need, and how the entire retail chain works makes you a smarter player. Remember, analytics is not a one-time feature. It needs to be continuously explored for customer preferences that keep changing with time.

  1. Invest in technology

An intelligent retailer understands that the only way to stay ahead of the competition is to keep investing in new technology. It is good to take bold risks, but one should always have a back-up plan ready for an unforeseen failure. It is understood that technology has a small shelf life, but continuous contact with customers is expected to me more effective than blanket marketing.

  1. Protect your reputation

When you run a business in a digitally charged environment, you are also exposed to potential risks of such technology. Be it social media or potential website hacks, you need to be vigilant about your digital assets.

These powerful strategies can definitely change the game for your company in a highly competitive retail sector in India.

 

Zumata Chatbot App Is Taking a Giant Leap Forward in Online Hotel Search

Zumata Chatbot App Is Taking a Giant Leap Forward in Online Hotel Search

Image source: e27.co

Gone are the days when you had to personally search for hotel names and holiday destinations on a computer screen by surfing the net. Now Zumata chatbot is all set to make your surfing experience easier, prompter and seamless. Recently, the joint venture between DMI Company and Zumata (the premiere Artificial Intelligence (AI) online hotel directory) has made the internet surfing a lot easier for the users looking for comfortable accommodation at some of the world’s finest hotels. Users can also book their holiday destinations using this Zumata chatbot giving simple commands.

Zumata uses the highly advanced IBM Watson’s artificial intelligence technology option to improve customers’ hotel search option in a personalized manner. Customers can now easily initiate a chat with Zumata AI on facebook messenger like a normal human agent – but actually, Zumata is a well-programmed AI agent. Zumata is the first of its kind DMI’s chatbot enterprise solutions that are expected to revolutionize the chatting method in the next few years.

“Zumata’s goal is to provide our travel vendor partners with the tools they need to improve their customer’s experience and in turn improve their own conversions. Our collaboration with DMI showcases a practical example of how our artificial intelligence-enhanced hotel offering can be easily integrated into Facebook Messenger or any other chat or messaging applications”, stated Josh Ziegler, CEO of Zumata a few days ago.

Zigler also disclosed the aim of the company that is to facilitate the process of online hotel surfing using Zumata app at any time of the day or night. Currently, Zumata is the world’s only hotel distribution company that is using the big data and IBM Watson technologies for customer’s convenience.

It meticulously presents the relevant data to consumers directly inside a facebook messenger box. It uses advanced technology and multiple languages support for the convenience of its multilingual customers scattered across the world. Zumata has a consolidated global data of around 5 lakh hotels located at various places.

The company believes in optimizing customer conversions by offering them accurate data as per the requirement. Zumata was founded in 2010 and is now headquartered in Singapore, Asia. Zumata is targeting the use of sophisticated technology to understand the customer’s preferences using their own native language depending upon the linguistic proficiency of the user. It facilitates him or her to chat freely with the live and online AI agent representing Zumata in the facebook messenger regarding the availability of the rooms, prices and other important information. It prevents a lot of time of the customers which could have otherwise gone wasted standing in telephone queues.

No doubt, customers seriously don’t like to stand in a queue in IVR system. It kills lots of time and a bit complicated process too. Customers want direct one to one live communication with a company representative. Zumata’s live chat system certainly enhances the quality of customer serving experience with its fastest response straight into the customer’s facebook inbox in no time. Zumata offers succinct, to the point and accurate information that a customer wants to know.

7 Easy Steps for Creating your Facebook Ad with pictures

There are some basic fundamentals of creating a Facebook ad, like choosing your target audience, how your ad must look and so on. This article will step by step guide you on how to create your ad. At the same time it will also help you in using the ad in the right way.

First Step – Create an ad

Open you Facebook account, if you don’t have, then create one. Go to the drop down menu on the right corner of the screen as shown below.

 

Choose create ad option from the dropdown list.

 

You will be taken on the campaign page. If you have multiple ads, or you wish to create multiple ads, you can manage them individually by choosing ‘manage ads’ from the drop down list.

Step two – Marketing Objective

Second and the most important step is to choose your objective. Facebook gives you various filters though which it helps you to reach the right kind of audience. Undoubtedly Facebook is the biggest online marketing platform, a business. Just in case you didn’t notice, there are 1.79 billion monthly active Facebook users.

Which is why, it becomes important for you to choose wisely from different options provided by Facebook.

Step Two – Choosing the right objective

 

Awareness, consideration and conversion are the three categories in which Facebook has divided its ad campaigns. Facebook ad platform is developing rapidly and enhancement of people’s marketing results is important for Facebook to keep it going as it generates business.

From the three you should choose what suits you best. Do Not Hurry!

When you are spending money, you need to make sure you utilize it. If you are unaware about the category in which your campaign should go on, you can simply ask help from Facebook ad help – https://www.facebook.com/business/help

Step Three – Reading about the category

If this is you first ad campaign then you must read about each and every objective from the different categories.

You can do so by sliding your cursor to the corner of each objective and by clicking the i button.

Once you click it, Facebook informs you about the objective. It tells you how it will help you reach your goal. If you do not find it as an appropriate objective, then try another option.

Step Four – Create an advert account

 

You set up your account by providing some basic information and account details.

Step Five – Advert set

You set up your ads through this process.

1. You choose your page

2.You fix your audience – Customised or by the options provided by Facebook

3.Placements – who you choose as your audience. Facebook has its automatic delivery for this, but you also have the option to edit it and choose your own audience.

4.Budget and Schedule – Choose your budget and schedule for your ads.

 

Step Six – Advert
a. Format

How your Facebook ad shall appear. You can try and preview all the option and choose whichever you like best.

  1. Page and text

 

Choose your Facebook page that your want to advertise. Then use the picture you have created for advertisement. You can make one specifically for this so that your ad is seen and by the people.

Step Seven – Wait and Watch!

Top 10 Luggage Tracking Apps for Your Safety

Image source: Gayot.com

Every time you travel abroad the safety of your luggage should be the top priority. The worst experience often suffered by the tourists is the loss of luggage at the airport or railway stations. The authority might ask you to file a written complaint but as a matter of fact once a luggage is gone – you can’t get it any away.

It may shatter you completely while destroying your joy of visiting another city or nation. However, the invention of several useful apps in the last couple of years, you will be surprised to know that there are quite a few smart luggage tracking apps as well. These apps help travelers to get back their lost luggage.

1) Trakdot: It is a tiny app that is inserted into your travel bag. This app works in tandem with your smartphone number and informs you about the exact location where the luggage has accidentally misplaced. Trackdot works with AA battery and is GPS enabled.

2) CHIPOLO – You have to attach Chipolo app on your travel bag and then connect the same on your smartphone as well. Every time you connect Chipolo using your smartphone it will start ringing.

3) LugLoc (Luggage Locator): It tracks your luggage in less than $100. This device works on battery and has 15-day functioning. It transmits important information to the owner including the exact location of the luggage. This app works with phone based GSM-GPRS system.

4) Fly Delta App: Delta passengers offer downloading of fly delta app to its customers. It helps customers to track their bags during the flight. A customer has to enter the number of the bag receipt or even barcode number to track the lost bag. Interestingly, Windows, android and blackberry users can also use this app.

5) DEEPLE: It is an online Lost & Found app. It saves time and helps a traveler or tourist track down his personal luggage! QR tag comes with the DEEPLE app is designed for suitcases, bags and keys. You can attach it to your luggage anytime and anywhere.

6) DUET BY PROTAG – A person losing a phone loses a lot of thing – his selfies, family pictures and contact lists. This app is specifically useful to get back one’s phone just when it is about to go missing.

7) Magellan’s Retriever Tags: These are some of the simple workable tags. It supports eight languages and asks the baggage agents to send the luggage to a traveler’s destination instead of sending the same to a traveler’s home. This app is in full use in Tahiti (France) – where people and the authority use it in large numbers to help travelers retrieve their lost bags.

8) GARMIN GTU 10 GPS TRACKING UNIT: It is one of the most light-weighted, portable and effective waterproof GPS locators. It uses the GPS-enabled system to track the lost luggage. A user can track GTU 10 app on the company website to get more details about his lost luggage.

9) OKOBAN : Currently, OKOBAN is the leading airline luggage tracking system. It is in use since 2009. Around 400 airlines at over 2,800 airports worldwide use OKOBAN to help people find their lost baggage successfully. It’s a Japanese company and adds a unique number to your items for tracking purpose. It is highly effective and prompt as well.

10) Global Bag Tag: It is one of the oldest luggage tracker systems operating since 1999. Members get a login code from the website that lets the officials stick a tag on to a luggage with a unique serial number. This app alerts you with the exact location of the luggage so that you can trace out the same easily.

Inkjet Printers Vs Laser Printers: Which One You Should Buy?

Image source: inkpal.com

Every time we decide to purchase a brand new printer the first thing that comes to our minds is whether to purchase a laser printer or inkjet printers? In case of laser printers, toner cartridge is used for the print while in inkjet printers liquid ink is used through microscopic nozzles to ensure that print is done properly. Both have their own advantages and disadvantages.

The basic difference between inkjet printers and laser printers is the color prints. A laser printer can only print black and white (mono) materials while inkjet printers can easily print colorful stuff.

Top 5 Differences between Inkjet Printers and Laser Printers

Price of the machine: Nowadays, both Laser Printers and Inkjet Printers are priced competitively. In fact, they are sold at almost the similar price.

Price per print: Printing black and white copies with laser prints costs far lesser than doing the same using inkjet printers

Color Print: Laser printers don’t support printing of colorful copies while inkjet printers easily support so. Even if the new color laser prints support color copies – these cost too much.

Print speed: A laser printer can print up to 17 black and white copies in a minute while inkjet printers can just print around 7 (B&W) copies per minute.

Multipurpose Use: If you wish to do too many things like print scan and copy, then inkjet printers are the best. But if you wish to use printer only for printing then Laser Printer is the best option.

Inkjet Printer: Features at a Glance

  • It supports high quality photo printing.
  • These printers are smaller, portable and lightweight.
  • It can print on glossy papers with superior texture
  • It can be instantly switched on put to use immediately. It takes very less time to warm up.

 

Disadvantages

  • The ink is little more expensive than toner ink.
  • It requires frequent maintenance to get superior print quality.
  • The machine speed is little lower as compared to lasers.
  • Inkjet printers can be problematic when you wish to print more copies.

Laser Printer: Feature at a Glance

  • It gives correct black impression on print.
  • Apt for printing high volume of pages in black and white.
  • Costing per print is far lesser in laser printer than inkjet printers.

Disadvantages

  • It takes relatively more time to get warm up than inkjet printers.
  • Toner leakage is quite possible in Laser printers which could completely destroy the pages in the output sheet.
  • It can’t handle a variety of pages that Inkjets do.
  • These printers weigh more and are difficult to travel with.
  • Photo quality in laser prints is not that much good as compared to inkjets.

The differences are clear. Both Laser and inkjet printers have their own merits and demerits. Now, which one you will buy completely depends upon your own requirement and needs.

Well, if you wish to print colorful photos using your printer and you do not have bulk printing needs then you buying a multipurpose inkjet printer could be the apt option before you. But if you wish to use the printer for commercial purposes and heavy use, then go for monochromatic laser printers.

How to create a lookalike audience for Facebook ads?

Hello everyone!

It was my usual day to use Facebook ads to promote my brand page when this pop-up from Facebook asking me to create Lookalike audience for my ads. First let us understand what is “Lookalike audience” on Facebook. Well, it means people similar to ones that are already interested in your business. Factors such as location, age and interests are used by Facebook’s artificial intelligence systems to find similar people. I would consider it a smart move as it falls in line with market segmentation basics where you are identifying your target customer groups, and then Facebook is making your job easier by targeting them on Facebook!

Next, I was prompted by columns such as lookalike audience source, country, audience size where a scale of 0 to 10 means percentage of audience of that country targeted by you. The minimum scale is 1 which means you cannot target 0% audience by any chance!

Advanced options here include creating different lookalikes on the basis of revenue per conversion or lifetime value of customers. One can bid differently for audiences with different conversion values. The software suggests minimum 5 audience size for 3 audience sets.

Next, I was prompted to create a custom audience for my ads.

I decided to choose engagement on Facebook as an option and anyone who had visited my Facebook page in the past 30 days as the criteria.

The audience is finally created and it will take about 30 minutes for Facebook to update me with this custom audience!

Digital Locker: Features & Utility at a Glance

 

The government of India is all set to digitalize the country, and promote the same throughout India. Initiating the concept of a digital locker in India is one of such initiatives. It was launched with a purpose to offer a secure platform to Indians to store and access their valuable documents on an electronic repository offered by the government of India.

The basic objective of the scheme is to make the country digitally literate and let the people keep their important documents and papers on an electronic medium. The government of India had also integrated the scheme with the Ministry of Road Transport and Highways so that more and more people can take advantage of the digital locker system by storing the digital version of their driving license and other vehicle documents on the DigiLocker. They can then easily roam throughout India carrying a soft copy of the same with themselves when driving.

Until now, more than 2 million have already registered with the DigiLocker as its registered users. However, in comparison to country’s humongous population, the figure is actually very less. So creating awareness of the people about Digital Locker is the need of the hour.

Top 6 Facts of DigiLocker That you must know

  •  DigiLocker scheme was launched by Department of Electronics and Information Technology, Government of India a few months back.
  • Important documents such as University Degrees, Driving License and Marksheets could be saved electronically on DigiLocker.
  • Maharashtra is the state with a maximum number of users using Digital Locker facility.
  • A user can use up to 10MB space to store his personal documents in it. The Government is in talk with the Google and other IT firms to enhance the limit up to 1GB space in the near future.
  • Many educational bodies including CBSE and other state boards are planning to release results online to promote the use of digital lockers.
  • Aadhaar card is mandatory to use the enhanced features of the digital locker facility. However, some reports suggest that basic work can be done on digital locker without Aadhaar card too.

Why Too Many People Not Using Digital Locker Facility

Everything has its reasons. For the first time ever India is going digital and there is no doubt that many people will have some doubts about it before accepting it as a part of life. Similar things happened in the late 90s when the computer was making its entry into human life – many people vehemently opposed the idea then.

The government should come forward and let the people of the nation know its advantages and disadvantages. The whole concept of digital locker needs some more clarity too.

  • Most of the people are not fully sure whether they require Aadhaar Card only to get access to the facility or can it be accessed through other valid photo Id cards as well.
  • Privacy is a major concern. What will happen if someone hacks into your digital locker and tamper with your documents?
  • Not everybody has a computer to access to the DigiLocker facility.
  • It’s still not clear that how a user can link his state government locker to that of central government locker and vice versa.
  • The government’s DigiLocker website is still in its Beta version now.

Whatsoever, the digitalization process has already begun in India and it’s just a matter of time when the concept of the digital locker will become a talk of the city and villages considering its enormous advantages and massive benefits.

Top 5 Christmas card Video Apps

 

The celebration time has just begun. With hardly a few hours to go before the gala celebration of Merry Xmas, most of the people will be looking forward to a suitable medium to convey their best wishes to near and dear ones. That’s when the role of Christmas video card apps assumes big importance.

It’s apparently impossible to send personal greetings to everyone you know. Obviously, distance gap and time factor won’t let you do so. But using high-quality apps will make feel almost being a part of Christmas celebration even if you are residing at some far-flung places where yuletide is not that much popular. Moreover, you can start using this beautiful Christmas video card app instantly after downloading the same on your smartphone.

  • Jibjab: If you are really looking for a cool Christmas video card app then you can’t miss it out. This app introduces you to a lot of amazing Christmas e-greetings video card such as ‘Twinkle all the way’, ‘Santa’s Twerk Shop’ and ‘Santa Claus is coming to town’ among many others. Also the app will let you send several e-greeting to your friends and near and dear ones using a single click. This app works on several OS including the Android and iOS.
  • Twelve (12) Days of Christmas: This is a fun app with lots of animations, original Christmas carols and colorful wallpapers. Another feature of the app is its special function allowing users to easily record their celebration video and audio while singing. A user can also easily share these videos among his friends and family members. The Christmas card video app works best on iOS and Iphones.
  • Red Stamp Card App: With Xmas round the corner, your hands might be itching to send Christmas greeting to your friends and chums. This app empowers you to instantly create greeting cards and customize the same from your Android or iOS. The app also allows you to convey your message to them within a fraction of seconds.
  • NORAD Santa Tracker: This app helps you know more about Santa Claus and related folks associated with Christmas. This app will also let you track Santa’s flight as the countdown for the same has already started. You can also play video games using this app and explore some other interesting Christmas-themed videos. You can download Norad’s Santa tracker for iOS and Android.
  • Elf Adventure Christmas: The Elf Adventureapp introduces you to a new exciting mini game every day unlocking a part of the story with every use. Each of the games will have an objective to awaken a white sleeping man for an exciting chilly winter with lots of snowflakes and cold breeze all around. Guys you can use this Christmas card video app on Android and iOS. It’s available free to download. Don’t miss it.

This holiday season; don’t deprive yourself from all the Christmas fun that you should enjoy with your friends and buddies. Using Christmas card video apps you could actually make it a more wonderful celebration altogether. So what are you waiting for? Download a Christmas card video app now and unlock the happiness for a happy and frenzied Christmas.