Top 5 Smartphones Trending in 2017

In the last few years, smartphones have an become indispensable part of our lives. From a child to old-age people, everyone needs smartphones and tablets these days. Smartphones also serve the purpose as of a digital camera and a PC as well to some extent.

The year 2017 has been an interesting one as far the launch of new and exciting range of mobiles smartphones is concerned. Most of the brands have launched their best smartphones this year. Be it Samsung, ZTE or iPhone, each brand invests heavily in smartphone and tablets. Their main focus is to provide maximum features and benefits to customers at relatively lesser costs.

Here are the top 5 Smartphones that are widely trending in 2017.

#5) Asus Zenfone 3S Max: This astounding smartphone from the house of Asus is brilliant. With powerful 5000mAh battery and the latest Android 7.0 Nougat operating system, this is the ultimate phone that anyone would like to buy for multipurpose uses.

It comes with 5.2-inch screen size, and 1 Ghz octa-core processor. It also has 32-GB internal memory with 13-MP rear camera and 8 MP (megapixel) front camera. It is a 4G/ LTE handset perfect for your daily use.

#4)  Opp A57: This smartphone is gaining a huge popularity for being an apt device to click those pout selfies in high resolutions and quality. The device comes in 5.2-inch HD LCD display with an inbuilt Android  6.0 Marshallow OS. The device runs on Octa-core 1.4 GHz Qualcomm snapdragon offering fast-processing speed and uninterrupted net connectivity.

The smartphone has 32-GB of internal storeage and is expandable up to a whopping 256 GB via microSD card. Oppo A57 is perfect for those who love taking selfies frequently. It has 16-megapixel front camera and 13-megapixel rear camera as well.

#3) Xiaomi Redmi Note 4: It was Xiaomi’s much anticipated smartphones and got worldwide release earlier this year. It comes with 32-GB ROM and in unique 151 x 76 x 8.3mm dimensions. This attractive smartphone operates on Android 6.0 Marshmallow OS with full 5.5-inch screen size couple with full-HD resolution.

Redmi Note 4 has 13-megapixel CMOS sensor in rear camera while 5-MP CMOS in its front snapper. It offers superior picture quality and processes the internet data at a relatively higher speed. The smartphone also comes with 77-degree wide angle lens and has LED flash options as well.

#2) Motorola Moto G5 Plus: Motorola teased its Moto G5 plus earlier this year before releasing it for public at many places across the globe. The device comes with 4GB RAM + 32 GB internal storage facility as well. Higher RAM ensures faster download and uploading of files.

Moto G5 plus has 12-megapixel rear camera with LED flash option as well. It has 5-MP front-camera facility as well to snap those selfies and share with your friends. Motorola Moto G5 Plus comes with 1920 x 1080 pixels with Gorilla Glass 3 protection for extra layering of safety from accidental breakage.

#1) Apple iPhone 7 and iPhone 7 Plus: iPhone 7and iPhone 7 plus have a single difference that is their screen size. iPhone 7 has 4.4-inch screen size while iPhone 7 Plus has a 5.5-inch screen size. Both versions have similar durability, reliability, features and functionality. Interestingly, Apple iPhone 7/ iPhone 7 plus comes with multiple network supports starting from GSM, CDMA, HSPA to LTE. The handset weighs just 188-gram only.

The device also comes with Quad-core processor with 2.34 GHz CPU speed. The device has an internal storage up to 256 GB as well. The battery backup is excellent with 2900 mAh capacity. These features make it a numero uno choice among the smartphone users.

No doubt, when it comes to high-quality features and astounding processing speed, iPhone 7/7+ still rules the roost. It’s an amazing, sublime and spectacular smartphone for regular use with high level of durability too.

      

What did Nelson Mandela change?

History_Speeches_4033_Nelson_Mandela_Support_Abolish_Aparteid_still_624x352Image Source : history.com

Before we get to know about Nelson Mandela, here are 5 do you know about him.

  1. Mandela’s real name was Rolihlahla, which means troublemaker in his Xhosa tribe.
  2. He acted in Spike Lee’s 1992 biopic Malcolm X. In the movie Nelson acted as a teacher at the end of the movie and recited a famous speech by Malcolm. Mandela had refused to speak ‘by any means necessary’ in the same speech, for which the director put a scene of Malcolm X himself saying these words.
  3. Nelson Mandela married Graca Machel, whose first marriage was with Mozambique President Samora Machel. After his death, Graca married Nelson and thus become first lady of two nations.
  4. Mandela loved boxing but not for its violence, but for its techniques used for protecting oneself.
  5. He opened South Africa’s first black law firm in Johannesburg in 1952.

Nelson Mandela dedicated his life for the freedom of South Africa and for social change. Mandela was born in 1918 in South Africa which was at that time under British. Mandela was born in the racial segregated system of South Africa called apartheid which meant ‘apartness’.

Resistance Movement

He joined the national movement for freedom at an early age. In 1950’s he became a leader in the resistance movement. Resistance movement was a movement that fought for advocating equal rights to people of all color under the law.

Nation of equal opportunities

“I have fought against white domination and I have fought against black domination.”

Nelson championed equal rights for all people under democratic law. He wanted all people to have equal opportunities.

“It is an ideal for which I have prepared to die.”

Mandela in Prison

Mandela was put in prison in 1962 by the apartheid government. They had charged him with treason because they were threatened by the leadership that Mandela projected for it challenged their authority in the country.

Mandela spent 27 years in prison as prisoner 466/64. In jail, Mandela had a reputation and even after being isolated, that reputation grew over time and so did Mandela’s determination to end apartheid.

Mandela refused to accept release until he was allowed to fight for freedom of his countrymen.

At last in 1990, the South African government, due to international pressure released Mandela from prison nearly after three decades.

After release Mandela pledged to continue his fight to end apartheid even thought his health had deteriorated significantly after working in prison.

He led negotiations between white and black South Africans. Only after four years of struggle, South Africa held its first multi-racial elections in April 1994.

Nelson Mandela became the president of South Africa in 1994.

Time for the healing of the wounds has come.’

‘We pledge ourselves to liberate all our people.’

$618 Billion Defence Bill will push US-India Defence ties

Image sorce: indianembassy.org

On December 24, US President Barack Obama signed a $618 billion defence policy bill. In this policy, there are mentions to US-India security co-operation.

Here are 5 most important things you need to know about this bill.

  1. This bill, known as the National Defence Authorisation Act (NDAA) was passed by the US House of Representatives and the Senate.

The bill talks about US security relations with Pakistan by saying that US will refocus” its security assistance with its cold war ally.

The bills says that it NDAA will “refocus security assistance to Pakistan on activities that directly support US national security interests and condition a significant portion of funding on a certification from the secretary of defence that Pakistan is taking demonstrable steps against the Haqqani Network in Pakistan territory.”

  1. Guantanamo Bay Facility

Obama’s big target of closing the brutal Guantanamo Bay Facility will not be achieved as the NDAA bill lays restrictions on Guantanamo Bay facility detainees being transferred.

  1. Army and Marine Corps

The NDAA bill authorizes 4, 76,000 active duty soldiers, increase of 16000 from earlier authorisation. The bill also authorises 1, 85,000 Marines, again an increase of 3000 more.

  1. US-India security co-operation

NDAA also promises to enhance security ties with India. This was categorized under the bill in “Supporting Allies and Partner” section.

  1. Increase in Funding

The bill also increased the base funding by $3.2 billion. It also calls for $5.8 billion more in war money requested by the White House.

7 Easy Steps for Creating your Facebook Ad with pictures

There are some basic fundamentals of creating a Facebook ad, like choosing your target audience, how your ad must look and so on. This article will step by step guide you on how to create your ad. At the same time it will also help you in using the ad in the right way.

First Step – Create an ad

Open you Facebook account, if you don’t have, then create one. Go to the drop down menu on the right corner of the screen as shown below.

 

Choose create ad option from the dropdown list.

 

You will be taken on the campaign page. If you have multiple ads, or you wish to create multiple ads, you can manage them individually by choosing ‘manage ads’ from the drop down list.

Step two – Marketing Objective

Second and the most important step is to choose your objective. Facebook gives you various filters though which it helps you to reach the right kind of audience. Undoubtedly Facebook is the biggest online marketing platform, a business. Just in case you didn’t notice, there are 1.79 billion monthly active Facebook users.

Which is why, it becomes important for you to choose wisely from different options provided by Facebook.

Step Two – Choosing the right objective

 

Awareness, consideration and conversion are the three categories in which Facebook has divided its ad campaigns. Facebook ad platform is developing rapidly and enhancement of people’s marketing results is important for Facebook to keep it going as it generates business.

From the three you should choose what suits you best. Do Not Hurry!

When you are spending money, you need to make sure you utilize it. If you are unaware about the category in which your campaign should go on, you can simply ask help from Facebook ad help – https://www.facebook.com/business/help

Step Three – Reading about the category

If this is you first ad campaign then you must read about each and every objective from the different categories.

You can do so by sliding your cursor to the corner of each objective and by clicking the i button.

Once you click it, Facebook informs you about the objective. It tells you how it will help you reach your goal. If you do not find it as an appropriate objective, then try another option.

Step Four – Create an advert account

 

You set up your account by providing some basic information and account details.

Step Five – Advert set

You set up your ads through this process.

1. You choose your page

2.You fix your audience – Customised or by the options provided by Facebook

3.Placements – who you choose as your audience. Facebook has its automatic delivery for this, but you also have the option to edit it and choose your own audience.

4.Budget and Schedule – Choose your budget and schedule for your ads.

 

Step Six – Advert
a. Format

How your Facebook ad shall appear. You can try and preview all the option and choose whichever you like best.

  1. Page and text

 

Choose your Facebook page that your want to advertise. Then use the picture you have created for advertisement. You can make one specifically for this so that your ad is seen and by the people.

Step Seven – Wait and Watch!

Top 10 Luggage Tracking Apps for Your Safety

Image source: Gayot.com

Every time you travel abroad the safety of your luggage should be the top priority. The worst experience often suffered by the tourists is the loss of luggage at the airport or railway stations. The authority might ask you to file a written complaint but as a matter of fact once a luggage is gone – you can’t get it any away.

It may shatter you completely while destroying your joy of visiting another city or nation. However, the invention of several useful apps in the last couple of years, you will be surprised to know that there are quite a few smart luggage tracking apps as well. These apps help travelers to get back their lost luggage.

1) Trakdot: It is a tiny app that is inserted into your travel bag. This app works in tandem with your smartphone number and informs you about the exact location where the luggage has accidentally misplaced. Trackdot works with AA battery and is GPS enabled.

2) CHIPOLO – You have to attach Chipolo app on your travel bag and then connect the same on your smartphone as well. Every time you connect Chipolo using your smartphone it will start ringing.

3) LugLoc (Luggage Locator): It tracks your luggage in less than $100. This device works on battery and has 15-day functioning. It transmits important information to the owner including the exact location of the luggage. This app works with phone based GSM-GPRS system.

4) Fly Delta App: Delta passengers offer downloading of fly delta app to its customers. It helps customers to track their bags during the flight. A customer has to enter the number of the bag receipt or even barcode number to track the lost bag. Interestingly, Windows, android and blackberry users can also use this app.

5) DEEPLE: It is an online Lost & Found app. It saves time and helps a traveler or tourist track down his personal luggage! QR tag comes with the DEEPLE app is designed for suitcases, bags and keys. You can attach it to your luggage anytime and anywhere.

6) DUET BY PROTAG – A person losing a phone loses a lot of thing – his selfies, family pictures and contact lists. This app is specifically useful to get back one’s phone just when it is about to go missing.

7) Magellan’s Retriever Tags: These are some of the simple workable tags. It supports eight languages and asks the baggage agents to send the luggage to a traveler’s destination instead of sending the same to a traveler’s home. This app is in full use in Tahiti (France) – where people and the authority use it in large numbers to help travelers retrieve their lost bags.

8) GARMIN GTU 10 GPS TRACKING UNIT: It is one of the most light-weighted, portable and effective waterproof GPS locators. It uses the GPS-enabled system to track the lost luggage. A user can track GTU 10 app on the company website to get more details about his lost luggage.

9) OKOBAN : Currently, OKOBAN is the leading airline luggage tracking system. It is in use since 2009. Around 400 airlines at over 2,800 airports worldwide use OKOBAN to help people find their lost baggage successfully. It’s a Japanese company and adds a unique number to your items for tracking purpose. It is highly effective and prompt as well.

10) Global Bag Tag: It is one of the oldest luggage tracker systems operating since 1999. Members get a login code from the website that lets the officials stick a tag on to a luggage with a unique serial number. This app alerts you with the exact location of the luggage so that you can trace out the same easily.

Top 6 SEO Trends of 2017 to Boost Your Business Venture

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Whenever you search anything on a search engine, thousands of results appear on your screen. But we usually deal with the first 10 to 50 items and simply ignore the rest. This is when the SEO strategy comes to play. There can’t be any compromise on it. The website acts as a bridge between a business firm and its far-flung customers. So having a professional website or e-commerce outlet for your business means more success and credibility.

An attractive website with proper SEO strategy is the need of the hour for your business to survive amidst the current level of cut-throat competition. A well-designed website enhances the reliability and goodwill of a business firm.

There are a million of websites that are dealing in similar products – so your website has to be attractive and informative enough to fetch more visitors to your site on a frequent basis. Google and other search engines change their web-crawling policy from time to time so a website needs to be well-versed with the knowledge of search engine algorithms and analytics.

  • Informative Content: The golden rule of SEO is to provide accurate information to your customer in no time. Earlier, Google considered long contents more useful for SEO purposes, but in the last few months the trend has completely changed; users now want maximum information to be conveyed in just a few words!
  • Voice Search: Over the last few years, Google voice search facility is helping a lot of users to search whatever they want. It is highly beneficial to visually impaired users who can search using the voice search option. Keywords you are using for SEO purposes should be easy to understand. For example; a customer searching “Top toy retail stores USA” is expected to fetch better result than “Top toy stores”. Try to make the search more appropriate using astute keywords.
  • Loading time: It is another essential Google trend that is set to rule 2017. No business owner wants his website to have high bounce rate and slow loading rate. On an average, a website that takes less than 2-second to launch its home page gets more visitors and traffic than the ones that take more time.
  • It’s HTTPs and Not HTTP: The sudden spurt in cyber-crimes and online frauds including fraudulent shopping, bank account hacking, and deceptive fund transfer have made users somewhat cautious. Nobody wants to get his hard-earned money to go to the drains due to rampant online frauds. Therefore, an e-commerce portal must access the full HTTPS address instead of the simple HTTP. The “S” indicates the “secured” so in the coming months Google will definitely give a better ranking to sites having “https” tag. Website domains with a prefixed HTTPS tag are sure to be more search-friendly than the ones that do not have that tag. Getting a secured server and SSL certificate is indeed a good idea to win the faith of the customers.
  • Social Media Content Is Necessary: These days, when you search an online retail shop, it’s the social media profile of the company that appears on the top of Google search result page. So, writing interesting contents and useful snippets of your company or brand is necessary to boost your SEO strategy. Your social media profile must be up to date with the latest facts and information.
  • Keywords: Astute Keyword stuffing would be on the top of the mind of companies from the next year onwards. Since the business competition is huge nowadays, so using standardized and unique keywords on the web pages is ideal to enhance your website visibility and accomplish higher ranking on SERP (search engine result page).

In a nutshell, we can conclude here with the following 6 golden rules of website SEO execution; content, speed, reliability, social media, keywords and voice search.

Why India Lags Behind in Ease of Doing Business

bus

 

According to the World Bank, it would take you 14 procedures and a month in Mumbai to start a new company. The World Bank’s latest report on ease of doing business has ranked India at 130 out of 190 countries, a jump of only one spot from the previous year. This, despite numerous efforts taken by the Modi government to improve upcoming businesses through schemes and projects like Make in India, MUDRA, etc.

After the reports came out, on Wednesday, PM Modi asked secretaries at the Centre and Chief secretaries in the state to analyse the World Bank’s Ease of Doing Business Report and suggest areas of improvement.

He demanded a report from all the concerned departments within a month and also asked the cabinet secretary to review the same.

The situation raises a serious question on Modi, who is seen as a leader with politico-economic image with the capacity to fasten development. Why is then India still laggin behind?

The PM in Washington DC during his bilateral visit to America claimed, “We have taken major steps to increase the ‘Ease of Doing Business’ and have already begun climbing steeply in the global rankings.”

 

Still, due to even-larger improvements in other economies, India’s ranking in several areas fell this year. On the ease of starting a business, it slipped to 155th from 151st. On dealing with construction permits, it stumbled to 185th from 184th. On paying taxes, it held steady at 172nd.

The World Bank report’s authors acknowledge that the ranking doesn’t reflect all the progress India has made recently in improving the business environment.

India has taken up upgradation in infrastructure, raised its foreign investment limits and has also uplifted digitized approvals and registrations. On the other hand, a sales tax revamp has been laid this summer, but hasn’t been implemented yet.

Nirmala Sitaraman Tweet 

“The country has embarked on a fast-paced reform path, and the Doing Business 2017 report acknowledges a number of substantial improvements,” the bank said in its report. It also said that a record 137 countries have adopted various key reforms that have helped small and medium sized businesses to start and operate feasibly.

India improved in its ranking for getting electricity by moving to 26th spot from 70th last year, but the country fell several ranks in parameters of tax payment, border trade and contract enforcement.