Airtel has recently launched an online campaign titled “We have nothing to hide.” The advertisement of the campaign on sites such as Youtube shows a video declaring that Airtel will be showing tower and signal status of network in a particular area. The campaign has been launched in India due to the recent hues and cries about network connectivity in the region, and constant complaints by users about call drop issue.
After watching the video, I decided to check the network coverage for some locations on the map: Continue reading
Snapchat has quickly evolved as a popular social media application with the app being rated by
Research, the word itself means searching for something again. It implies that what you are researching is already there or established, and you are just trying to research it or add on to it. In an information age where computers, bots, and even robots are beginning to substitute humans, the day is not far when virtual machines will beat humans in almost everything. I am not saying it without any research, eh! As per Professor Vardi at American Association for the Advancement of Science (AAAS) annual meeting held in Washington, by 2045, machines will be able to complete majority of the tasks which a human can do. Take the case of Google’s driverless car. The innovation on launch is expected to tax high on the job prospects of drivers who have some element of errors. You cannot imagine a machine to drink and drive, or go to sleep. Can you? Continue reading
If you have been hoping that the day your personal computer is replaced by a supercomputer, your life will change, think again. Yes, a supercomputer may seem a promising technology, but it may not be of much utility for you in routine life. It is not practical to run mini tasks on a supercomputer and spend heavy money for its processing abilities. You will be better off doing the same task on your personal computer. Let us analyze how.
Gamification strategy may have got all the applause in marketing all over the world, with some of the most successful businesses based on one gamification idea or the other.
Before you start blaming me for a spelling mistake here, let me explain the term gamification in some detail. Well, gamification as the name implies means using games. Gamification is the art of using gaming tactics for marketing purpose and make a product or service attractive for customers. Continue reading
Whatsapp has been a phenomenal success with popularity of the app touching billions of smartphone users all over the world. The platform has quickly attained a preferable social messaging app owing to its simplicity, and zero advertising policy. Users are happy with the latest innovations such as calling facility, photo sharing and video sharing option, and the facility to download one on a desktop. Ask any smartphone user, and you will hear: “Can you please Whatsapp.” Yeah, it is that popular! Continue reading
Social media marketing has gained a momentum, which was not much expected in the past 10 years. What started as a fascination for sharing social contacts with peers online has today emerged as a multi billion dollar business. As I write this blog post today, users registered on the world’s most popular social media website – Facebook rest at 1.65 billion. That’s a huge number! Everyone is trying digital marketing in the current era- right from a student, housewife, a job candidate to a businessman. The only key is – efficiency of digital marketing strategy. Majority of the digital marketers consider returns on investment as a key characteristic for measuring the performance of a digital marketing strategy. Continue reading